Even with declining sales and a changing retail landscape due to the pandemic, the attractive company L’Oréal Philippines is not losing its attention on a basic facet of its business, sustainability, and other corporations either, says Supriya Singh, L’Oréal. Country general manager of the Philippines.
The first reason, he says, is that today’s consumers need reliable products, and they need to know where they come from. The second, he adds, has something to do with the massive adjustments facing industries, adding beauty.
The answer for L’Oréal, of course, is to look to the future, especially since the COVID-19 epidemic has accelerated the adoption of e-commerce through consumers. “To move forward, we want to take a leading position on how we can lead by making e-commerce sustainable, [and not] letting it go back to what it was before,” Singh adds.
Today, Singh claims that offline trade remains L’Oréal’s main channel; However, it also recognizes that because e-commerce is developing at such an immediate pace, the gap between the real world and online is narrowing. This introduces the company, he says, with primary demand situations revolved around two things: packaging and transportation.
For the sake of environmental sustainability, L’Oréal recently introduced the Green Parcel initiative, which uses sustainable and biodegradable packaging fabrics for parts requested through e-commerce platforms. Singh says they tested the initiative through their Garnier line; instead of the same bubble plastic, Garnier products are protected with loads of honeycomb paper.
“Part of what we’re looking to do is also inspire other brands in the good-looking industry, and beyond, to use this type of packaging. We need to show them it works,” Singh says.
Garnier’s hair care products are also the first to bring the environmental and social effect of the L’Oreal product on the label, which includes notes approved through independent clinical experts indicating that the environmental effect has an effect on a product, adding its carbon footprint and manufacturing. An A rating is equivalent to a “world-class sustainability” seal, while E is the lowest rating.
“So when someone looks at the product, they can make an informed resolution about whether they’re smart for the environment or not,” Singh says.
By 2025, the L’Oréal Group aims to ensure that all of its industrial, administrative and study sites achieve carbon neutrality by achieving better energy power and energy 100 percent renewable. plastics used in the packaging of L’Oréal products must be obtained from recycled or biological sources.
Singh says that while economic and fitness considerations are the most sensitive of all those days, prioritizing environmental sustainability is not a time for brands and businesses. L’Oréal, he says, has a duty to be sustainable at all levels.
“We will get out of this COVID-19 crisis and the economy [will recover] as well. But if we don’t take care of our planet at the same time, it’s anything we can’t recover,” Singh says. That’s why we want to stick to our [sustainability] goals. “- ANNELLE TAYAO-GAME
We use cookies for the most productive enjoyment on our website. By continuing, you are satisfied with our use of cookies. For more information, click this link.