The COVID-19 pandemic has had a significant effect on the global business landscape. Many corporations have difficulty finding out what the long term holds. Can they stay in business? How are they going to keep their business? More importantly, how will they do it? As the “new normal” emerges in the long term, and the “new normal” is established, corporations will have to accelerate their virtual transformation to emerge from the most resilient crisis and move toward growth.
Salesforce has researched Canadian companies, supporting a program called Path to Growth, to better perceive the national history of building business resilience for Canada’s new general, and to help companies return to the #PathToGrowth. The Salesforce National Survey was developed to highlight Canadians’ perceptions of the effect of the pandemic on business resilience and the role of generation in helping companies recover. More than 1,500 respondents included more than 400 business owners/decision makers from various sectors representing small and medium-sized businesses and businesses. Here are the key findings of the survey founded on Canadian corporations and its preparation for an expansion path in the next general.
Canadian companies are safely reopening the COVID-19 pandemic.
When asked if they are in a position to reopen next week, nearly a third (30%) corporations said he wouldn’t feel fit to do so. The top 3 reasons corporations don’t feel ready:
Salesforce Framework / Response Playbook and 3 phases: stabilization, reopening and growth.
How corporations can design their for the COVID-19 pandemic; Stabilize, reopen and grow.
In each and every phase of their pandemic manual (stabilize, reopen, and grow), business leaders want to focus on decision-making, how their work works, visitor engagement, and service to society.
According to the third edition of Salesforce’s Connected Customer Report, 64% of Canadian customers expect corporations to use new technologies to create better experiences. I think it’s to keep in mind that with those adjustments in experience, customer expectations are also becoming in bulk, either in the immediate future, but also in the long run.
Technology also plays an essential role in the long-term businesses, as it is connected to the fun and expectations of employees. In the same general survey, more than a third (36%) Canadians indicated that generation will be more vital in their existing or long-term work, and more than a portion (51%) Canadians expect employers they need to paint remotely.
According to the same Salesforce general study, three-quarters (76%) companies feel the urgency of implementing the right generation for their businesses in the future; and as we discuss today, much of that is because generation has been critical for Canadian companies to adapt and thrive back then.
When buying logos online, Canadian consumers say that logo values and online delight are more important to them now, compared to before COVID-19:
Salesforce’s overall exam found that nearly a third (30%) corporations said they would not feel able to reopen their business next week if they were allowed to do so. In this context, 20% of these corporations said they had not adapted to the existing environment because they did not have the right technology.
I had the privilege of joining a panel with some of Canada’s most influential business, venture capital and generation pioneers to talk about the survey results. This incredible panel included Arlene Dickinson, Dragon, entrepreneur and author, Amber Mac, President of AmberMac Media, James Connell, Director of Business and Customer Experience at Roots, and Jacob Pat, Chief Technology and Business Officer, Futurist and CIO.
To learn more about Path to Growth survey research, you can do so here.
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