COVID-19 drives Philippine e-commerce sector to catch up with Southeast Asian peers

With the increase in online sales in the United States due to the pandemic, it is unexpected that the e-commerce industry in the Philippines is also experiencing primary adjustments over the past six months.

The iPrice Group Map of E-commerce report, in collaboration with App Annie and SimilarWeb, provides data on how the Filipino customer’s habit has been replaced due to social estating, while providing insight into how the country’s multinational and local e-commerce players are adapting. given the unforeseen global pandemic.

After comparing the current quarter of 2020 with the first quarter of 2020, App Annie Knowledge shows that the Philippines recorded the largest accumulation in purchasing program usage (53%) Southeast Asia. it reached 4. 9 billion, according to the report, adding that e-commerce players in countries that have undergone strict social estating measures are expected to enjoy an increase in mobile app usage/downloads.

The effects of iPrice mean that the Philippines is now catching up with its Southeast Asian counterparts in terms of virtual adaptations, especially since e-commerce and virtual commerce were not available in the country. Physical retail outlets are still considered more profitable. strict measures to block the country, however, the country’s economy is now forced to adapt, the report says.

The Philippines is now catching up on its opposing Southeast Asian numbers in terms of virtual adaptations, especially since e-commerce and virtual commerce were not as available in the country, according to the report.

This can also be noticed in Statista’s knowledge, which shows that 44% of Filipinos over 35 to 44 bought more COVID-19s online. What’s more, this year’s iPrice past also found that Filipinos were looking for 518% more WiFi adapters as they were ready to spend more time online.

Although the Philippines is not as smart about e-commerce as its other Southeast Asian peers, such as Indonesia or Singapore, its slow adaptation remains obvious. 2020 to the first part of 2019. La average basket length (amount added to an online basket) is higher, particularly in all countries, but in particular, the Philippines is the highest in basket length (57%) compared to their neighbors. On the iPrice platform alone, Filipinos now spend around PHP 1311 ($27) on a monthly average, adding the logo.

iPrice also analyzed SimilarWeb’s Internet traffic data, which highlights thriving/failing sites, product categories that are gaining demand, and how e-commerce players are adapting to the unforeseen pandemic. Here is the maximum attractive information:

According to an iPrice:

“With the developing trend of online grocery shopping in the country, the Philippines’ internet economy may be getting the flavor it needs. The Philippines is known to have money transactions and physical stores, but perhaps its inevitable adaptation to COVID-19 will allow the country’s virtual world to reach its most evolved Southeast Asian neighbors. “

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