“If you rush and open just to open, it can have an effect on hotel positioning,” Swabian told THE GM Debate driven through Hotelier Middle East. “It’s a shame what happened in the world, yet it gave us more time to expand a winning strategy. “
He said: “They gave us a combination and we saw how to turn this into an opportunity. If you save time to open a hotel, it gives you more time to prepare and set up the right product, the right services.
The hotel was also renamed lockdown, after being known as Sofitel Dubai Wafi, for the domain in which it is located.