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Dublin, Aug. 30, 2022 (GLOBE NEWSWIRE) — The report “Colombia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2022 Update” has been added to ResearchAndMarkets. com. The Colombian gift card industry is expected to grow by 11. 7% on an annual basis to reach US$852. 0 million by 2022.
The placeplaceplace gift card market in 2021 was driven by a wide variety of factors that supported expansion in the retail and commercial segments. Key factors included the expansion of e-commerce, increased adoption to incentivize painters to paint remotely, virtual giveaways, and projects undertaken across the government, hospitality, and travel industries to drive expansion. Although the placeplaceplace gift card market has been affected due to COVID-19, the placeplaceplace market is expected to recover in the coming quarters, especially in the first part of 2022. The gift card market The industry in Colombia has resisted well the effect of the economic downturn, as well as customer activity and sentiment due to disruptions caused by the Covid-19 outbreak. Historically, the gift card market in Colombia has seen stable expansion with a CAGR of 10. 5% during the 2017-2021 era. Despite challenging short-term situations in 2022, medium- and long-term expansion in gift cards in Colombia remains strong. The gift card industry in Colombia is expected to grow in the first part of 2022 and register a strong expansion in the current part of 2022.
Growth momentum is expected to continue to grow during the forecast period, recording a CAGR of 9. 2% over the period 2022-2026. The gift card market in the country will grow from US$762. 7 million in 2021 to US$1210. 9 million through 2026.
Reasons to buy
Deepening the Dynamics of the Gift Cards and Incentive Cards Market: Understand the opportunities, trends, and key market drivers as well as the five-year forecast (2017-2026) for gift cards and incentive cards in Colombia.
Develop market strategies: Identify expansion segments and target opportunities across customer segments and opportunities to formulate your gift card strategy; assess key market trends and risks.
Learn about customer attitude and habit in Colombia: Perceive customers’ attitude and conversion habit and build return on investment. Get detailed data on retail spending with gift cards for Americans and businesses.
Get a whole with six must-have KPIs: number of cards in circulation, loading price, unused price, average acquisition price, average price consistent with the transaction, and transaction price.
Channel Insights: Understand the dynamics of gift card sales through channels: online instead of offline sales and through own sales instead of third-party sales.
scope
Companies mentioned
Falabella S. A. C. I.
Cencosud SA
PriceSmart Inc.
Inditex, Industria de Diseño Textil SA
Confecciones Leonisa SA
Total expenditure in Colombia
Per customer (retail and commercial)
By product (13 segments)
By retail sectors (7 segments)
Size of the gift card market through KPIs in segments in Colombia
Gross load value
Transaction value
Unused value
Average consistent with the transaction
Transaction volume
Average of the card purchased
Number of cards
Size of the gift card market across the consumer segment in Colombia
Retail Consumer
Corporate client (small-scale, intermediate, enterprise)
Size of the virtual gift card market in Colombia
by retail consumer
By retail acquisition opportunity
By Corporate Consumer
Per to buy a business
By size
Size of the gift card market through retail in Colombia
By attribute
By occasion1. Festivals and special birthday parties2. Stage 3 birthday party. Self-consumption4. Others
Value consistent with the procurement channel
Spending on gift cards through behavior and demographics in Colombia
Consumer behaviour
Gift card customer by age group
Gift card customer through income level source
Gift card customer by gender
Size of the gift card market through companies in Colombia
By attribute
By Occasion1. Employee Incentive2. Incentive to sell3. Consumer incentive
By activity scale
Spending on gifts by product category (broken down by and business) in Colombia
foods and drinks
Health, wellness and beauty
Clothing & Accessories
Books and multimedia products
Consumer Electronics
Restaurants
Toys, young people and babies
Jewelry
Sporting goods
Accessories and for the house and kitchen
traveling
entertainment and games
Another one
Spending gift cards through the retail sector (distribution between retailers and companies) in Colombia
E-commerce and stores
Restaurants
Supermarket, hypermarket, mini market
entertainment and games
Specialty Shops
bless you
traveling
Spending gift cards through the distribution channel (divided between and companies) in Colombia
Online gift cards
Offline Gift Card
Own sales
Sales to third parties
Increased sales
For more information on this report, https://www. researchandmarkets. com/r/ibla7b