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The report “Information on the market of gift cards and incentive cards in Colombia and Future Growth Dynamics (Data Book) – Market Size and Forecasts (2015-2024) – Covid-19 Q2 2020 Update” was added to the ResearchAndMarkets. com offer.
Despite short-term challenges, the medium- and long-term expansion of gift cards in Colombia remains strong. The gift card in Colombia will continue to grow during the forecast era and is expected to record an annual compound rate of 11. 2% between 2020 and 2024. The country’s gift card market will grow from $679. 9 million in 2019 to $1024. 2 million through 2024.
This report mainly notes that they have an effect on the economic recession and the replacement on customer and business confidence due to disruptions caused by the Covid-19 epidemic in Colombia’s gift card industry.
Historically, the gift card market in Colombia has grown with an annual compound rate of 16. 3% in 2015-2019; however, according to the global gift card survey by the time of the 2020 quarter, the gift card market in Colombia is expected to be affected in the retail and commercial segments due to disruptions caused by the Covid-19 epidemic.
Although the expansion of the gift card industry is affected by the pandemic, some segments, such as self-consumption, will gain significant market share. Adoption of electronic gift cards is also expected to increase especially over the next four to six quarters. are emerging in segments, which deserve to fundamentally reshape the dynamics of the gift card industry.
In the retail customer segment, the gift car is gaining participation. The virtual gift car in Colombia has also undergone a strong expansion, driven by the expansion of e-commerce penetration. Colombian corporations are increasingly giving away car responses to offer incentives to their employees.
Another emerging trend that can only stimulate the expansion of the gift card industry is the acquisition of cryptocurrencies for gift cards, in addition, for those who do not have a bank account, they increasingly use gift cards to buy cryptocurrencies in Colombia. The main external players who offer cryptocurrency gift cards come with bitrefill. com and paxful. com.
This report provides detailed research aimed at the market knowledge of gift cards and business incentive cards, as well as customer behavior and retail spending dynamics in Colombia. With more than two hundred KPIs nationwide, this report provides a comprehensive view of gift dynamics. market for cards and incentive cards.
The following is a summary of country-level trend analyses across gift card segments:
Total gift market: This report provides a detailed view of total gift spend, damaged across retail and customer segments. For retail and customer segments, this report provides a breakdown of gift spending by product categories (13 segments) and retail sectors (7 segments).
Gift Cards: Based on the effects of exclusive surveys, this report provides an in-depth investigation of opportunities in the categories of open-circuit and closed-circuit prepaid gift cards. Evaluate customer behavior through the customer (retailer and company – SMEs, intermediary, business giant), gift opportunity, virtual gift card (electronic gift card) and market percentage across the retail sector.
Details six key functionality indicators: number of cards in circulation, loadArray without using Average Acquisition Array consistent with Transaction and Transaction Array
Corporate Incentive and Loyalty Cards: This report provides detailed dynamics of the business incentive card market, largely segmented into 3 categories: Customer Incentive Card, Worker Incentive Card, and Business/Partner Incentive Card. category level, through functional characteristics (open and closed circuit) and through input segments of companies (small, medium and business).
Digital Gift Card Research (Electronic Gift Cards): Provides market life and forecasts for virtual gift cards, damaged by retail and corporate buyers. birthday party, non-public use, others; Business incentive cards – customer incentive card, worker incentive card and sales/partner incentive card). The report also includes adopting virtual gift cards through the corporate extension.
Open Circuit and Closed Circuit: Provides market estimates and forecasts to evaluate opportunities in gift card segments and open-circuit and closed-circuit incentives across all segments.
Consumer attitude and behavior: Based on the effects of exclusive surveys, this report identifies and translates signs of key functionality similar to gift card dynamics, adding expenses by age, gender, and revenue source level.
Retail Spending – Distributes retail spending across retail sectors (7 segments) to provide detailed data on customer behavior and adjustments to gift card spending dynamics.
Percentage of market through the retailer: supplies the percentage of closed-circuit gift card market through primary stores in Colombia.
Distribution Channel Analysis: Provides the percentage of the market through the distribution channel: online sales versus offline sales and internal sales versus third-party sales (sales at other retailers’ point-of-sale).
Companies mentioned
Falabella SACI
Cencosud SA
PriceSmart Inc.
Inditex, Industry through Diseo Textil SA
Leonisa SA Confections
For more information on this report, https://www. researchandmarkets. com/r/l710hu
See the edition in businesswire. com: https://www. businesswire. com/news/home/20200915005764/fr/
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