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PRADA VU: Prada will offer its fall 2022 for men and women in Beijing on August 5.
The exhibit marks the first return of the Italian luxury logo to the Chinese capital in 11 years. In 2011, Prada revised its Spring 2012 collection for men and women with new styles added to the Museum of the Central Academy of Fine Arts in Beijing. In the same year, Prada went public on the Hong Kong Stock Exchange.
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The Fall 2022 collection will be on display at Prince Jun’s Mansion, a courtyard hotel in central Beijing in the classic Chinese style, which was once Prince Jun’s apartment during the Qing Dynasty.
“Prince Jun’s Mansion is the best setting to once again celebrate our ongoing debate and commitment to Chinese culture that we have pursued with other activities over the years,” Prada co-creative directors Miuccia Prada and Raf Simons said in a press release. .
Despite COVID-19 travel restrictions, the logo has been looking for artistic tactics to bring its runway exhibits to China, one of the logo’s key markets. Sales in China increased by 56% compared to 2019 during the 12 months ended December 31. Last September, Prada presented its spring 2022 women’s ready-to-wear collection on the catwalks in Milan and Shanghai, a first in the history of fashion.
In June 2019, Prada skipped Milan Fashion Week to present its Spring 2020 men’s collection in Shanghai. Minsheng Wharf, the 80,000-ton warehouse, remodeled through OMA/AMO in an area lit with neon lights with a soundscape full of 80s synthesizers for the event.
In September 2017, Prada recreated its 2018 hotel in Rongzhai, Shanghai’s restored historic mansion.
Prada’s show in Beijing next week will pass at a critical time for the country. The capital and the economic milieu are cautious and stick to their Zero-COVID policy ahead of the Communist Party’s National Congress later this year, when President Xi Jinping is expected to win an unprecedented third term.
Beijing began easing COVID-19 restrictions in June, but kept normal testing every three days so that other people can only enter public places.
Prada may simply be the luxury logo that will have a physical display in China this year. big catwalks in China for the rest of the year. — DENNI HU
EMPOWERMENT: Many collaborations are short-lived, with celebrities or influencers showing off looks for a limited time and then disappearing once the product is sold out.
But Lenny’s founder, Lindsey Davidson, and stylist Britt Theodora came together through existing camaraderie and professional bonding. And if they reveal a collaboration of denim and recycled t-shirts, they also think about running in combination in the long term.
The rebuilt Denim specialist based in Los Angeles and Theodora based in New York first connected through their business coach, Kara Duffy, and have several mutual friends who are also entrepreneurs. In recent months, adding awards seasons, Theodora has controlled her work in Los Angeles at Davidson’s home office.
“Kara needs us all and we collaborate. It’s very straightforward about what we deserve to qualify for our price lists or goods for services. As an entrepreneur, we can all agree that it’s hard to protect ourselves,” Theodora said. “Since I started working with Kara at the beginning of COVID [-19], my business has grown tremendously. It’s actually fun to collaborate with a logo like Lyndsey because we’ve evolved a lot just in the last year.
Having run her own styling business since 2017, she now has “a huge, beautiful workplace on Fifth Avenue” and is hiring a third team member, she said. Pete Davidson, Kevin and Elliot Page are among his clients.
Starting today at Lenny’s site, Davidson and Theodora’s collaboration is made up of recycled unisex denims and t-shirts. The initiative has its roots in sustainability, as a pair of recycled denims are custom designed according to the user’s measurements, but more than that, it amplifies the importance of female entrepreneurship and women running together.
Along with the theme of women’s empowerment, Theodora noted that one of her main motivations for being a stylist is to make her clients feel and be at their best. In 2020, he introduced the “energy style”, a concept that highlights chromotherapy so that not only clients, but also friends and colleagues, perceive that you can emanate certain moods by dressing in certain colors. “My slogan is, ‘Manifest what you need with what you use,'” he said. the maximum flattering jeans I’ve worn. What makes them special is that they adapt to your body.
The $325 collaborative jeans are available in five colors: yellow, green, red, pink, and turquoise. Buyers of withlovelenny. com can read that each reflects a safe mood, such as green, which “helps us our muscles and nerves and balance our energy. “There are also $88 t-shirts with hand-sewn symbols. The purpose is to sell two to three hundred pieces of denim and recycled T-shirts.
Photo via Marisa Langley/Courtesy
Launched in 2020 as a knotted dyeing brand, Lenny switched to a bespoke denim resource in the fall of 2021. that they use. When you have something you feel confident in, it’s almost like you can conquer the world. I know it sounds a little cheesy, but it’s true,” Davidson said.
For the future, Davidson and Theodora plan to continue running together. They are interested in having a joint area in Los Angeles next year that could eventually come with other creatives.
When asked about the increased public interest in Pete Davidson and the evolution of his taste (since his relationship with Kim Kardashian propelled him to the world stage), Theodora said, “He’s actually sure of himself with what he saw and he’s not afraid. use color. It showed how anyone can use a basic but with a colorful touch. It’s anything I think anyone can do, but he did it in a really fun way.
The stylist teamed up with him for the first time in 2019 for the comedian’s first Netflix special. With some new clients, Theodora will be featured on an undisclosed streaming screen and celebrity-style projects. Lenny’s founder will monitor the reception of the t-shirts and plans to deploy repurposed jackets this fall. There are also some collaborations in the works. — ROSEMARY FEITELBERG
BEACH BOUND: John Richmond how to celebrate the summer season.
The Italian logo designed by the British artistic director of the same name entered the hospitality market by joining The Cone Club, a beach club within the 7Pines Resort, Baja Sardinia.
John Richmond is home to a pop-up store, which debuted on July 22, and a personal beach living room characterized by the brand’s rock and roll aesthetic. Features include traditional interiors and a shop promoting beachwear, sunglasses, beach towels and others. accessories.
John Richmond takes advantage of urf vibes through a branded surfboard that will be the main feature of the pop-up shop.
Courtesy of the brand
Those who will welcome visitors will be dressed from head to toe in John Richmond costumes. The pop-up and living room will be open during the summer season, until mid-September.
The Cone Club consists of a dining venue run by chef Nicolas Han and Clemens Kriegerowski, a beach hotel and wellness services. It opened in early July and is part of the 7Pines hotel owned by Hyatt Hotel Group. The hotel is Hyatt’s first partner in Sardinia and currently a Destination through Hyatt in Europe, after Ibiza.
This year, John Richmond saw a list of new collaborations to magnify the logo and diversify its product selection. In July, WWD reported that John Richmond had unveiled Unknown Pleasures, an olfactory collection of 4 genderless fragrances; in March, the logo unveiled its first NFT collection, a partnership with cryptocurrency provider Shiba Inu, one of the key players in the enhanced blockchain ecosystem, and that same month, it unveiled a capsule collection with Playboy.
John Richmond is operated through Arav Group, which controls the Marcobologna and Silvian Heach brands. In 2017, the organization acquired a majority stake in the fashion house. In 2021, Arav Group achieved a turnover of around 40 million euros. — ALICE MONORCHIO
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