“Consumer attitudes, priorities and behaviors are being drastically transformed,” said Ana Ferrell, ADM’s vice president of marketing.”This progression provides an exclusive opportunity for forward-thinking food and beverage corporations to bring to market a diversity of cutting-edge new products.”
A recent review through ADM OutsideVoiceSm shows that 77% of customers intend to make more attempts to stay fit in the future.Food and beverage brands that succeed in balancing customer fitness considerations with affordability are the highest chances of winning with customers.
ADM has known six behavioral adjustments that will allow food and beverage brands to gain a market percentage in a dubious business environment.
These behavioral adjustments are very likely to persist long after the peak of the pandemic crisis. ADM has responded by proposing tailored responses to give brands credit in an ever-changing market.
© 2000
No component of this can be reproduced without permission.