Belgium

The promoter of the World Rally Championship foresees a sale of 550 million dollars, according to sources

The owners of the World Rally Championship’s advertising division are looking at options, adding a conceivable sale of the company, looking to raise money at a time of high valuations of sports media rights, according to other people familiar with the matter. The Red Bull organization and German investment company KW 25 are collaborating with JPMorgan bankers to prepare for a possible sale of WRC Promoter GmbH later this year, the sources said. WRC Promoter, Red Bull and KW 25 were not quick to respond to requests for comment.

The promoter of the World Rally Championship foresees a sale of 550 million dollars, according to sources Read More »