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Report shows positive effect on influencer marketing volume during pandemic
SINAGPORE, September 10, 2020 / PRNewswire / – CastingAsia, an influential marketing company and component of AnyMind Group’s entertainment technology line, today published a report showing adjustments to the methods of influence marketing campaigns of Southeast Asian corporations in Hong Kong, Taiwan. and Japan COVID-19.
When COVID-19 declared a global pandemic through the World Health Organization in March 2020, there was an 85% increase in brand campaigns for influence marketing through the CastingAsia platform and a 130% increase in influence marketing campaigns targeting corporate social responsibility. public reasons such as social estating and awareness of measures to protect and prevent the new coronavirus.
Analysis of over 1,300 influencer marketing campaigns from September 2019 to August 2020 showed that savvy virtual brands, adding games and e-commerce corporations, were activating more influencer marketing campaigns from April 2020 to June 2020, and most of the remaining corporations resumed business. influencer marketing activities. as of July 2020.
The high-profile report also revealed an accumulation in influencer marketing campaigns on Twitter and YouTube as of March 2020, despite a general preference for influencer marketing campaigns on Instagram (45. 08% usage rate of general campaigns) over the one-year period.
The report also describes the most productive platforms for participation rates compared to influencer demographics, and analyzes the correlation between clicks and participation rate in influencer marketing campaigns.
Rohit Sharma, COO of AnyMind Group, said: “We are still in the early stages of influencer marketing, and a steady evolution is expected. However, this report shows how marketers in Asia are increasingly adopting the influence marketing to remove geographic barriers “. with their customers, and we may only see ripples from potential social media influencers and influencer marketing. “
CastingAsia’s State of Influencer Marketing in Asia 2020 report covers 10 markets, adding Singapore, Thailand, Indonesia, Vietnam, Malaysia, the Philippines, Cambodia, Hong Kong, Taiwan, and Japan, and analyzes more than 170,000 influencer and influencer awareness issues, and 1,300 campaigns running on the CastingAsia platform from September 2019 to August 2020.
About AnyMind Group
Founded in April 2016, AnyMind Group is a generation company operating in the marketing, entertainment, human resources and D2C sectors. To date, AnyMind Group has raised a total of US$62. 3 million in investor financing such as (among others) LINE , Mirai Creation Fund, VGI, Japan Post Capital and JAFCO Asia. AnyMind Group employs more than 750 people in 17 offices in thirteen markets, as well as Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, Philippines, Hong Kong, Taiwan, mainland China, Japan, India and the United Arab Emirates.
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SOURCE AnyMind Group