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SAN FRANCISCO, Jan. 12, 2024 /PRNewswire/ — Captiv8 Inc. , the award-winning influencer marketing platform and winner of the 2023 “Best Influencer Marketing Technology” (Influencer Marketing Awards, London), was officially unveiled in Italy.
Captiv8’s Italian efforts will be led by Marta De Leonardis, a veteran founded in Milan, who will take on the role of Country Manager. With key expertise at Vodafone, Kiver (Mondadori Group), and influencer marketing firm Open Influence, De Leonardis brings more than a decade of experience in logo strategy, marketing systems, and creator solutions.
“I’ve admired Captiv8’s unified marketing strategy for some time now,” says De Leonardis. “With a focus on business responses, Captiv8 has a proven track record of working with the most cutting-edge logos from the Fortune 500 and the world’s largest agencies. Captiv8 offers the highest sophistication and is at the forefront of innovation, making Captiv8 a natural choice to serve this market. Marketers are looking for holistic tools that allow them to measure the true impact of influencer campaigns, and Captiv8’s generation is in demand for it. Their business responses give them the ability to track the author’s effect across the acquisition funnel, from awareness to actual transactions, and take into account all attribution measurement factors. Captiv8 can track logo campaigns and functionalities through its comprehensive platform and feature functionality through the author or even through the publishing level. “
Since its inception in 2015, Captiv8 has controlled more than 25,000 campaigns and responded to global demands by offering services in more than 10 languages: English, Italian, German, French, Spanish, Portuguese, Swedish, Polish, Japanese, Arabic and more. In 2023, Captiv8 added strong, market-first partner roles to provide answers at the developing intersection of influencer marketing and e-commerce.
Krishna Subramanian, Co-Founder and CEO of Captiv8, said: “Since expanding to the UK, we have noticed a growing demand for end-to-end influencer marketing features and measurement teams from our partners in EMEA. The Italian market and us Look ahead to take advantage of the good fortune we’ve had in the UK. “The main goal of our business is simple: to create efficiencies in the world of influencer marketing and provide marketers with teams to generate the highest return on investment (ROI) and return on investment (ROI). Go ahead, with creative and applicable influencer marketing. With this, we are excited to expand and welcome Marta to our overseas team. We are excited to work intensively with our partners in Italy and make a meaningful and measurable impact for our industry peers. “
For more information, Captiv8. io/Italia
ABOUT CAPTIV8: Captiv8 is an end-to-end influencer marketing solution that redefines from start to finish, inspiring you to think big, enabling you to plan smarter and execute better. With our intuitive workflow, brands can notice actionable insights into trends, identify and monitor influencers, trigger campaigns at scale seamlessly, magnify branded content across the virtual ecosystem, and drive business impact with our measurement dashboard. Our platform gives you the equipment you need to build relationships and effective content, while our Groups provide strategic reporting and facilities to help you avoid common pitfalls in influencer marketing. Captiv8 also won the top prize for “Best Influencer Marketing Technology” at the Global Influencer Marketing Awards in London in July 2023.
As of April 2023, Captiv8 also offers its feature and partner marketing solutions outside the United States, created in particular with the particularities of dating between content creators and brands in mind.
Visit Captiv8. io/Italie for more information.
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SOURCECaptiv8