Airlines are beginning to recover from the devastating number of coronavirus victims. As aircraft recalls and equipment layoffs continue, passenger traffic is 40% of what it was in 2019. But while Congress has prevented a maximum number of U. S. airlines from going bankrupt so far, no such aid has been extended to the airline’s magazine.
When COVID-19 hit in the winter of 2020, many airlines got rid of all the contents of seat pockets preventively, fearing it would be a link to an illness. I’m just contagious.
Interestingly, this concern may not have been justified. ” Being made of paper, the magazine is also one of the most hygiene products on an airplane, due to its thin and porous characteristics,” says designer Jonny Clark. “INK, the world The leading media company and content marketer Cedar have agreed to go further, [adding] new antimicrobial finishes to their role in an effort to make their products even more hygienic. “
So the airline magazines are coming back? United Hemispheres has already resurfaced in an innovative way. In partnership with INK, MileagePlus Platinum members and more get Hemispheres at home, the first on-board magazine of a major airline to be sent directly to customers. “Think of it as a coffee table magazine, anything MileagePlus senior members are proud to publish. “Hemispheres can also be downloaded freely.
But of the six wiser US airlines, only American and United have resumed publishing and distribution of their inflight magazines, while Southwest, Delta and Alaska and foreign airlines have temporarily or permanently suspended their publications (JetBlue, which focuses on passenger entertainment). folder, had no magazine. )
“Southwest has disposed of some published curtains from the folder folder (including beverage menus, entertainment guides, and Inflight magazine) in an effort to minimize fitness hazards for our consumers and employees,” a spokesman told us. “Currently, the back wallet involves only the protection data card and the required air bag. “A spokesman for the publishing space showed that Southwest Spirit had stopped publishing, at least temporarily.
“In fact, we have closed the offices due to the continued spread of Covid-19, firing 24 people. We are an independent editor who has been generating the magazine for Alaska Airlines for 33 years,” said Paul Frichtl, editor-in-chief. Alaska Beyond magazine and production director of Paradigm Communications Group. “With the emergence and acceleration of the spread of the coronavirus in March, Alaska took the difficult resolve to remove all published fabrics from its passenger cabins. We were hoping that the magazines would be sent back to the booths, however, the airline told us that we may not be seen reprinting in 2020. »
However, Frichtl wrote, “We are optimistic. “
The British publisher INK is the world’s largest publisher of airline magazines, with a homepage of testimonials from troubled airlines like Virgin Atlantic. La butcher’s shop in the category (and the strength of titles) can be found on the INK Portfolio magazine list page. .
While American Way and United publish their September issues, Norwegian and the most recent easyJet Traveler’s gave the impression in March. Eurowings WINGS and Wizz magazines have summer-autumn numbers from 2020, but Etehad Atlas and Mabuhay of Philippines Air are still awaiting the arrival of April.
For more than 60 years, almost all airlines had their own magazines. The flights on board were designed to show the taste (other fabulous people and destinations the airline just blew up) and the substance (food and drink you can order). on the flight; location of connecting doors; Onboard entertainment and Wi-Fi) A captive browsed the stories, absorbed ads or fell asleep while doing crossword puzzles or a sudoku.
Airlines were so proud of the emergence of their magazines that they suggested passengers take them home. For writers, “airline pubs” were a popular concert. I had the ability to write for five other people: Southwest Spirit, United Hemispheres, American Way and USAir and Northwest Airlines Traveller for a long time. Up to five million more people read my stories when they gave the impression on Hemispheres, Southwest Spirit or American Way.
Airline magazines presented a higher point of writing, publishing, photography and design. Although the content was not constantly appealing, the magazines had other objectives; to mark the airline, to gently illuminate, entertain and reassure passengers to fall asleep.
The main explanation for why airlines provided loose magazines was advertising, but as View From the Wing wrote earlier this year, “without [many] passengers, there are many other people to promote it, and the advertising benefit was the explanation of why the content occurred. SkyMall [the ubiquitous, now ruined old catalog of published devices] has learned, in-flight Internet and non-public entertainment devices mean that there is no longer a captive audience for in-flight sales. “
The airline’s first magazine, Pan Am, gave the impression 80 years ago in the continuation and extension of the airline’s newsletter. “New Horizons: The Magazine of America’s Merchant Marine of the Air” published in October 1940, according to the Pan Am Museum Foundation.
Passengers before the war had had hours to kill, as the sublime Boeing seaplanes took days to succeed in their destinations at a cruising speed of 155 miles consistent with the hour.
Pan Am Clipper magazine, first published in September 1961, describes the in-flight magazine as a combined bag. The first factor includes stories of eternal charm (“Rio, the Wonderful City”), as well as less pleasant ones for today’s audience (“The Hunt on the Roof of the World”). While forgotten airlines pacified petrified passengers with publications, it is idea that KLM’s longest-published flight magazine was KLM’s Holland Herald, first published in January 1966. Before he hit the coronavirus, there were 150 publications in flight.
As Anthony Grant wrote in 2018, “There is something to say about the CEO’s strangely cheerful letters on the cover of the magazine, the pages with the main points of the fleet to delight the AvGeeks, the address maps with all the winding red lines to provoke their travel preference.
Unfortunately, 2018 a coronavirus a century ago. With the number of passengers, equipment and even the planes themselves, many magazines on board have now disappeared. And in a global where everyone has a phone or pill to play and listen to music, read, pay attention to podcasts, catch up with email or, in all likelihood, zoom from a plane equipped with Wi-Fi (ugh), do we want aerial magazines?
“This unprecedented era will pass and travelers will fly again,” said Michael Keating, INK’s CEO. “Although we have a set of exciting virtual channels, the much-loved in-flight magazine is a channel that, in a post- The COVID world will have a position in the hearts and minds of travelers. From a business perspective, it makes sense for airlines, their partners and advertisers».
I have won several journalism awards and my writing has been published in The Los Angeles Times, American Way, Southwest Airlines Spirit, Successful Meetings
I have won several journalism awards and my writings have been published in The Los Angeles Times, American Way, Southwest Airlines Spirit, Successful Meetings and United Hemispheres. At home, at headquarters, I have a handful of credit cards, I have spent more than six months of my life in Las Vegas hotels and have worked hard all over the world. However, one of my favorite destinations is Independence, KS, a giant small American town, where my playwright paintings were held at the William Inge Festival.