Brazil is Latin America’s largest generation market and São Paulo remains the country’s most popular and dynamic IT hub. And yet, macroeconomic pressures, combined with São Paulo’s high value, are turning smaller, less Brazilian cities into attractive sources and alternatives of investment.
In São Paulo: As one of the most popular tech cities in Latin America, São Paulo is a beloved destination in terms of wages and standard of living.
Emerging competitors: All the attention Brazil has gained from the tech mainstream has encouraged other cities in the country to emerge as viable for skills sourcing, investment, and entrepreneurship.
Rio de Janeiro: Rio is a rising star in the global tech world. It has more than 700 generation startups. Its startup ecosystem (valued at $2. 4 billion) ranked third in Brazil and sixth regionally through the research and policy advisory organization Startup Genome.
Campinas: Located in the state of São Paulo, less than 90 minutes by car from the city of São Paulo, Campinas enjoys the splendor of its larger and more popular sister metropolis.
Recife: A coastal city known for its Porto Digital initiative, a generation park introduced in 2000 and described as an attempt to make Recife a “pipeline-like tech hub. “
Florianópolis: Another coastal city (almost an island, in fact), Florianópolis has gained ground as a generation center in Brazil and as an attractive place to live and work thanks to its maximum Human Development Index (HDI), being the third in Brazil. .
Where is São Paulo going?: Market observers have spoken of saturation in São Paulo, while local operators say the tech ecosystem is too dynamic and the population too giant to communicate about a saturated market right now.
NSAM’s point of view: We have a diversification strategy. Nearshore is rich in investment opportunities, and the popularity of superstar cities would likely risk the region’s true prospects being excluded and wasted.
That said, São Paulo’s pricing proposal is too strong to dismiss. The city hires almost 230,000 generation professionals, and its university ecosystem generates more than 15,000 graduates in computer science per year.
Investors may find unexpected prices in Campinas, Recife and other Brazilian cities, but they’ll probably end up looking in São Paulo, if they’re not already there.
César is the editor-in-chief of Nearshore Americas. He is a journalist based in Mexico City, specializing in foreign industrial policy, agribusiness and the food industry in Mexico and Latin America.
Compliance has become an increasingly applicable but complex factor in the service industry. As business operations become increasingly interconnected, effectively creating a global marketplace, governments around the world are payingRead more
A wake-up call is underway in Central America’s tech sector. Historically in the U. S. primarily as a source of migrants, the region is gaining traction as a position where corporations can acquire IT services.
Teleperformance focuses more on India, proposing the task of making this country one of the company’s benchmarks in its operations. The control of the company has shown its main expansion plans in IndiaRead more
[severity shape id = “60” title = “true” description = “false”]
[severity shape id = “61” title = “true” description = “false”]
[contact form-7 id=”7″ title=”Newsletter”]