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The developing frozen food market in Brazil is driven by increasing demand and lifestyle conversion. Limited food chain infrastructure poses a challenge, while affordability, regional flavors, and new ingredients can unlock significant expansion potential. Brazil’s strong position in meat exports offers new opportunities for expansion in the frozen food sector.
New Delhi, April 3, 2024 (GLOBE NEWSWIRE) — According to Astute Analytica, Brazil’s frozen food market is expected to exceed $19. 14 billion through 2032, up from $11. 27 billion in 2023, with a CAGR of 6. 06% at the same time. . the planned 2024-2032 era.
Brazil’s frozen food market is thriving thanks to purchases made by mid- and high-level customers. These consistent purchasing customers demonstrate the highest purchasing frequency: 25% purchase frozen foods 4 to 5 times a month, 30% at least twice, and 40% at least once a month. Women are the dominant force in this market, responsible for 73% of frozen food purchases. Meat (39%), pizzas (33%) and lasagna (10%) are the most popular products. The largest customer segments are the upper middle class (42%) and the lower middle class (29%). The growth of the Brazilian middle class, along with the time constraints faced by ruling families, is driving the expansion of the frozen food market. This middle class is large, making up about 47% of Brazil’s population of more than 214 million. A shift towards urbanization is affecting the market the most, as 62% of the middle classes live in cities where demand for convenience foods, including frozen ones, has increased by 7% year-on-year between 2019 and 2022. Income also supports this trend. orient yourself
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Consumer Behavior Analysis: Healthy and Profitable Food Is the First Choice of Brazilians
The Brazilian frozen food market is evolving and consumers seem to have greater acceptance and conversion priorities. A 2022 Astute Analytica survey shows that 29% of Brazilians now cite smart quality as the main advantages of frozen foods, followed by 25% who value them for their profitability. This suggests dispelling considerations about the inherent quality of frozen products. The middle class, a major driving force in the market, demonstrates a clear preference for healthy and nutritious frozen options: 53% of consumers express this sentiment. In 2022, frozen meat products, especially poultry such as chicken, accounted for almost 22% of the total frozen meat market in Brazil. Interestingly, Brazilians’ belief that frozen foods are healthy is improving, with figures expanding from 2. 3% in the first part of 2023 to 4. 4% in the second half. The industry itself is strong, with over 700 frozen food corporations operating in Brazil, the majority of which (over 90%) are small businesses. Additionally, Brazil plays a vital role as an exporter of frozen meat products, providing a varied variety including tripe, tenderloins and frozen beef cuts.
Despite this growth, infrastructure is a challenge. Brazil has a 30% deficit in cold storage capacity, and deficiencies in storage and transportation can lead to product losses. However, the COVID-19 pandemic has proven to be strangely beneficial. Frozen food companies like Liv Up have seen the need to increase their sales. have more than doubled. Prepared foods dominated the sector in 2022, with a CAGR of 3. 6%, with frozen bakery products being one of the most in-demand items. This shift favors lifestyle and convenience products like frozen foods.
Key Findings on the Brazilian Frozen Food Market
Market Forecast (2032)
$19. 14 billion
CAGR
6,06%
By Product Type
Prepared foods 36. 5%
By Distribution Channel
Retail (64%)
Key Trends
Growing Demand for Plant-Based Frozen Foods and Frozen Fruits and Vegetables
Increased online sales of frozen food from Brazil’s expanding e-commerce market
Improve belief about the quality of frozen foods and their health benefits.
The Main Drivers
Brazil’s growing middle class, higher incomes and greater purchasing power
Busy lifestyles and more people working full-time, leaving less time to prepare meals.
Increase the availability of frozen food products at the point of sale.
Key Challenges
Need for a robust bloodless chain infrastructure to ensure product quality and protection distribution.
Demanding logistical situations due to Brazil’s vast geographical expanse and asymmetric infrastructure development
Maintain quality product transportation and manage the complexities of the origin chain.
Brazilians Go Crazy With Frozen Ready Meals And Generate More Than $3. 9 Billion In Revenue
Despite being the world’s largest frozen food customer, with 61% of Brazilians opting for the convenience of in-position and semi-prepared foods, the country’s frozen food market remains underdeveloped. Currently, they dominate and produce unattractive characteristics such as frozen lasagna. Innovation is lagging behind. Brazil saw only a 2% expansion in ready-meal launches (2021-2023), a stark contrast to the 20% expansion in South Korea and the 17% expansion in the United States. Astute Analytica also found that Brazilian customers prioritize value and convenience over logo loyalty, creating an incredibly competitive landscape. This trend conflicts with deep-seated cultural norms; 34% of Brazilians, even if they are short on time, cling to homemade foods. There are chances of good luck in focusing on regional dishes, new ingredients, and self-made meal kits to bridge the gap between convenience and convenience. Brazil’s strong food culture.
In Brazil, food is to some extent more expensive than getting food prepared with new ingredients. This leaves a significant gap in satisfying the desires of middle-class Brazilians seeking affordable and convenient food. Companies like Liv Up, which offer high-end products. Choices are still out of reach for the average consumer. Surprisingly, more than a portion of Brazilian families have been affected by the pandemic. This, coupled with a reversal of trends in nutritional improvement, highlights an alarming point of food vulnerability among the poorest segments. of society. Meeting this pervasive need for nutritious and affordable food is an urgent societal factor with profound implications for the food industry.
The Way Forward: An Opportunity Awaits
Brazil, which is in a market that is in a position to eat, is in a position to suffer a disruption. To win hearts (and wallets), corporations want to act on several fronts:
Embrace regional flavors: Innovate with healthy stews, rice dishes, and local ingredients to incorporate a cultural preference for fresh, familiar foods.
Target a variety of tastes: Offer a mix of foreign cuisines for adventurous foodies and classic meals to appease those with ready food.
Prioritizing affordability: Developing cost-effective features tailored to middle-class consumers while ensuring quality and taste.
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Underdeveloped Garage Chain Is Negatively Impacting Brazil’s Frozen Food Market
Brazil’s current cold storage capacity of 6 million cubic meters is about 30% smaller. This shortage has significant implications for the frozen food market. Deficiencies in the storage and transportation of frozen food can lead to significant product waste, which can affect the source and affordability of frozen food. To meet the developing demand well, Brazil wants to invest in the progress of its cold chain infrastructure. Brazil, a leading exporter of fruits, meat, sugar and soybeans, has significant expansion prospects in the global market, especially for its meat products. Beef exports are expanding to destinations such as China, Hong Kong, Egypt, the United States and the EU. However, it is very important to note that Brazil exports only 3% of the beef it produces, 76% of which is fed locally. This leaves ample room to increase frozen meat exports while ensuring a domestic source good enough to help a developing frozen food market.
Increased demand for perishable goods, driven by domestic consumption and exports, directly reinforces the need for a physically powerful cold chain infrastructure. A well-developed cold chain network is critical to the good fortune of the frozen food market, ensuring consistent consistency. product quality and expand the diversity of frozen products available to consumers.
Consumer Trends & Drivers
Brazil’s growing middle class, its emerging source of income, and its growing purchasing power are the main drivers of demand for frozen products. In 2022, the middle-class segment had an estimated combined disposable income source of just about $400 billion.
Busy lifestyles and the growing number of people working full-time are leaving less time to prepare meals, fueling the demand for convenient frozen foods.
Consumers’ belief about the quality and protection of frozen food is in Brazil: 29% cite smart quality as the biggest advantage and 25% cite smart pricing for money.
The share of Brazilians who consider frozen foods to be healthy increased from 2. 3% in the first part of 2022 to 4. 4% in the second part of the year.
Ready meals, frozen meat and poultry, frozen sea, frozen vegetables and fruits, frozen potatoes, and frozen soups are key product segments in Brazil’s frozen market.
The retail segment, which includes supermarkets and hypermarkets, is a distribution channel for frozen products in Brazil.
Online sales of frozen food are also developing from the expansion of the e-commerce market in Brazil.
Opportunities and challenges
Plant-based frozen foods and frozen and plant-based products are expected to see an expansion due to the conversion of customer preferences.
Frozen food brands have the opportunity to innovate with innovations that meet customers’ demands for quality, health, and convenience.
Challenges for the industry come with the need for a physically powerful cold chain infrastructure to ensure product quality and safe distribution.
Key Players in the Brazilian Frozen Food Market
Ajinomoto Co. , Inc.
Associated British Food PLC
Amanecer
FAO
CJ Foods
ConAgra Brands, Inc.
Moulins Generales Inc.
Grupo Bimbo
JBS
Kellogg Corporation
McCain Limited Foods
Nestlé SA
NH Alimentos Ltd.
Nichirei Company
Nippon Suisan Kaisha Ltd
Swift/Sara Group
The Kraft Heinz Company
Tyson Foods, Inc.
Unilever
Other Notable Actors
Key Segmentation:
By Product Type
Fruit
Seasonal
Regular
Vegetables
Green peas
Corn
Potatoes
Another
Dairy products
Milk
Butter
Cheese
Another
Poultry
Red meat
porker
Poultry
Seafood
Baked goods
Loaf
Pizza Crust
Cakes & Pastries
Another
soups
Ready Meals
Meatballs
rice-based
Italian pasta)
Indian
korean
chinese
Another
Another
By Distribution Channel
Retailer
Online
Supermarket/Hypermarket
Convenience Stores/Independent Stores
Business Sales (B2B)
HoReCa (hotel, restaurants, cafeteria) – Catering
Travel (Train/Airline/Other)
Educational Institutes
Food Processing Industry
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About Astute Analytica
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