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Long-term fashion lies in antiviral clothing, but fitness experts don’t buy it.
Some major clothing brands are recently launching new clothing lines made from “antivirus” fabrics as a component of their new marketing in the COVID-19 era.
The Diesel denim logo is recently selling an antiviral fabric for its jeans, one that “physically stops 99% of all viral activity” and is expected to be introduced in 2021. The logo has partnered with the Swedish company Polygiene for clothing coverage technology, which we say can kill viral activity within two hours of contact between pathogens and tissue.
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Polygiene ViralOff is said to protect against viruses, add COVID-19, and “act by interacting with key proteins, preventing the virus from sticking to textile fibers,” according to its online page. It is made with the active biocidal element and a “reaction mass” of titanium dioxide and silver chloride, and companies claim that it can be used in any clothing product, adding face masks. However, a disclaimer on your online page states that a face mask “will never prevent viruses from passing through it, but we can make sure that viruses don’t live on it for long.” The ViralOff remedy will not be activated in the washing, says the company.
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Research has shown that the maximum non-unusual form of contracting coronavirus is through breathing droplets in the air, when coughing or sneezing, and doctors say they do not anticipate that the generation of antiviral tissue is as important for prevention.
“I’m not sure that a tissue that kills [a] virus, if that’s the case, is much more beneficial than spraying a little alcohol on it, if you’re so worried that you’re breathing in your jeans.” what enters his respiratory system,” Dr. Len Horovitz, an internist and pneumologist at Lenox Hill Hospital in New York, told Fox Business on Tuesday. “[Possibly it would be] a smart marketing strategy, but I’m not sure it’s beneficial in mitigating the spread of the virus, because we know that’s not how it happens. If you wore his jeans and antiviral jackets and not dressed in masks, what’s the point?
Diesel did not respond to a request for comment from FOX Business.
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However, several brands have introduced clothing that purports to fight viruses. Like Diesel, London-based menswear company Apposta also sells fabrics that are used in their dress shirts to prevent “hosting bacteria and viruses, adding COVID-19” and “reducing the likelihood and speed of contamination by destroying bacteria and viruses in contact,” according to Business of Fashion.
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