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Bilia has signed an agreement with Jaguar Land Rover (JLR) as the official importer of the JLR (Range Rover, Defender, Discovery, Jaguar) brands in Sweden and Norway. As part of the agreement, a joint venture, Bilia JLR Import AB, will be established between the two companies. The newly established joint venture agreement includes import operations for the sale of new cars and after-sales services. The importer’s offices will be located in Malmö and Oslo. Import activity is not expected to begin until April 1. , 2024.
“We are pleased with the opportunity to expand a close collaboration with JLR through the joint venture. Bilia focuses on visitor experience, effective processes, extensive experience and strong position in Sweden and Norway, as well as JLR’s iconic and compelling brands. “Product supply and investment in electrification will be a winning concept. This will help us to turn Bilia into an importer,” says Per Avander, CEO of Bilia AB.
“We have had reports as a store for JLR brands in Oslo for more than a year now and we are proud to expand the cooperation by becoming JLR importers for Norway and Sweden,” says Frode Hebnes, Managing Director of Bilia Norge AS.
JLR is a wholly owned subsidiary of Tata Motors Limited and is headquartered in the United Kingdom. Net income for the year ending March 31, 2022: £22. 8 billion.
As a component of the Reimagine strategy, JLR is undergoing a transformation to become the world’s leading manufacturer of fashionable luxury automobiles. JLR has recently followed a House of Brands approach to magnify the uniqueness of each of its brands – Range Rover, Defender, Discovery and Jaguar – and drive the realisation of the company’s vision of becoming proud creators of the world’s most desirable modern model. Luxury car brands for the toughest customers. From 2025, Jaguar will be a modern, purely electric luxury brand with a spectacularly beautiful appearance. New portfolio of emotionally appealing designs and pioneering next-generation technologies. On the other hand, Land Rover will continue to be a vital and world-renowned heritage brand, staying in vehicles, websites, social media and retail sites, supporting the world. -Range Rover, Defender and Discovery class.
Frank Wittemann, Managing Director of JLR’s European Importers Region: “We are very pleased to embark on this new venture with Bilia and to create a joint venture. In Bilia, we have discovered a trusted partner to realize JLR’s ambition to become one of the leading fashion luxury car brands in Norway and Sweden. Leveraging the expertise of Bilia’s local stores will allow us to have a presence in both countries and provide unforgettable reports and installations to our most discerning customers.
Gothenburg, thirteen November 2023
Bilia AB (editing)
For more information, please contact: Carl Fredrik Ewetz, Investor Relations, 46 (0)10 497 07Array carl. fredrik. ewetz@bilia. sePer Avander, Managing Director and Chief Executive Officer, 46 (0)10 497 70 00, per. avander@ bilia. seKristina Franzén, Chief Financial Officer, 46 (0)10 497 40, kristina. franzen@bilia. se
Bilia is one of Europe’s largest full-service providers for all things car ownership, with a leading position in car maintenance and sales, car and truck transport. We offer service, repair, fuel, car wash, car rental, tires and wheels, tire repair, car accessories, car maintenance, paint jobs, windshield replacement, car disassembly and more. Bilia has around 160 installations in Sweden, Norway, Luxembourg and Belgium, as well as an auction in Sweden.
Bilia’s service business includes a well-evolved diversity of facilities and service concepts that frequently evolve to simplify car ownership for customers. Bilia offers accessories and spare parts, original installations and repairs, tire hotels, tire repair, car glass repair, as well as other workshop, in-store sales, and e-commerce facilities.
Bilia’s automotive business includes the sale of new and used cars, car and truck shipping, as well as other activities such as financing and insurance. Bilia sells cars from Volvo, BMW, Mini, Toyota, Lexus, Mercedes-Benz, Porsche, Volkswagen, Audi. , Skoda, Seat, Cupra, Nissan, Jaguar, Land Rover and XPENG, in addition to transporting Toyota, Mercedes-Benz, Volkswagen and Nissan cars and Mercedes-Benz trucks.
Bilia’s fuel includes the sale of fuel and the car wash in Sweden.
Attached
Bilia is appointed long-term importer of JLR brands in Norway and Sweden