SINGAPORE – CapitaLand’s 100% lodging business unit, The Ascott Limited, has proposed new business opportunities to counteract the effect of the Covid-19 pandemic.
They come with the launch of a “work-in-residence” initiative in some homes around the world to turn some apartments into offices, the corporation announced on Thursday, August 13.
With this, customers, businesses and academics from some other position to paint at home or browse can book ebook suites “fully furnished and well equipped” in more than 60 homes in more than 30 cities in 10 countries, Ascott said. Reservations come in the form of daily, weekly or monthly packages.
Ascott is also transforming and optimizing the use of the area in their homes to offer new facilities in what it calls “area as a service,” and has partnered with multinationals, marketers and small and medium-sized enterprises to explore possibilities.
In Singapore, Ascott partnered with a food generation company to set up a cloud kitchen in lyf Funan Singapore’s non-unusual kitchen to give hotel visitors more dining options.
Ascott also partnered with Nestlé to set up Starbucks self-service kiosks in the hallway of their city homes around the world. Residents of the cities Of Balestier Singapore and Citadines Fusionopolis Singapore are the first in the residential industry with services in Singapore to have those terminals. These will be implemented in the rest of the city’s homes, with China, Malaysia and Japan until the end of 2020 and Europe in 2021.
Ascott has changed some apartments equipped with high-speed Wi-Fi for live broadcasts or fitness studios for consumers and businesses. Ascott Raffles City Shenzhen and Somerset IOC Hangzhou in China provided determined apartments for live streaming occasions and photo shoots for long-term customers, adding internet celebrities and new media and e-commerce companies.
In Vietnam, at Somerset Grand Hanoi, Somerset Hoa Binh Hanoi and Somerset Vista Ho Chi Minh City, selected apartments have similarly been converted into yoga studios which instructors can reserve at special rates to conduct classes for guests.
Related Story Ascott’s Cohabitation Brand, Lyf, is adding 6 new homes in Australia, China and the Philippines, said Kevin Goh, CapitaLand’s CEO for Accommodation and CEO of Ascott: “Ascott’s strengths in the extended stay have strengthened our resistance to winds against the Covid-19 situation.
“To ensure that Ascott remains a dominant player in hosting in the new normal, we will need to be agile, adapt and constantly expand new business methods to prepare for the long term of our business. We are evolving our products and hosting facilities to meet new visitor segments, notice other sources of profit and offer a higher price to our consumers and business partners. »
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