(BRIEF) Arkema unveils its new “What Are You Made of?” employer logo crusade, which aims to attract and select candidates based on their unique combination of skills, qualities, and personality traits. Moving away from classic hiring approaches, Arkema emphasizes the importance of strong skills and technical expertise in its hiring process, looking for others who include the spirit of innovation and commitment to the sustainable development of the company. Through posters showcasing genuine workers and their unique compositions, the crusade highlights Arkema’s inclusive corporate culture and its commitment to fostering workforce diversity in diverse experience spaces. With a focus on the pride of existing workers and positioning Arkema as the employer of choice for exceptional talent, the campaign reflects the company’s ongoing efforts to drive innovation and make a positive impact on the world.
(PRESS RELEASE) COLOMBES, April 3, 2024 — /EuropaWire/ — To hire around 2,000 full-time workers and more than 500 work-study interns and interns each year, Arkema is launching a new crusade on the employer logo entitled “What is it made of?Changing the world requires the right formula. ” Unlike the Group’s previous recruitment initiatives or employer logos, this campaign is the first of its kind to highlight candidates’ “soft skills” as a key asset in the selection process and therefore in the recruitment process.
“One of our main assets in the face of the war for capacity in other regions of the world is our business plan, which contributes through our innovation and our special fabrics to the progression of responses for a more sustainable and less carbon-intensive world. But he is not the only one: Arkema also benefits from a corporate culture that, in fact, focuses on people and teamwork.
In terms of HR policy, this means that we are other people and not just CVs. In a nod to our career as chemists, the concept of the ‘right formula’ developed in this new crusade underlines the fact that we are interested in all the characteristics of a person: their talents, qualities, experience and personality,” said Thierry Le Hénaff, President and CEO of Arkema.
“What are you made of?”
To invent answers that make a difference, you need other people who include that difference.
The Group wanted to highlight its recruitment aspirations and design a campaign that shows that at Arkema we are looking for women and men whose diversity of skills, or “the formula” – to use the chemical metaphor – is as attractive and avant-garde as our materials.
The “What are you made of?” The campaign will be done through a series of posters featuring genuine Arkema workers revealing its unique makeup, for example: 37% bold, 32% persuasive, 15% superhero fans.
Each poster evokes the countless compositions of the state-of-the-art fabrics of Arkema and the other people who will create, produce and sell them. After its launch in France, the crusade will be extended to the other countries where the Group is present, depending on their recruitment needs. .
The aim of the crusade is to position Arkema as the long-term employer for the selection of exclusive candidates, without forgetting to motivate a sense of pride in its employees, who contribute to the success of the Group.
Arkema has more than two hundred lines of experience in 4 major areas: industry, studies, lines of business and functions. The profiles hired through Arkema have a body of entry-level and experienced workers with experience in a variety of fields, adding studies and development, processes, manufacturing, finance, marketing and human resources.
Media Contacts:
SOURCE: Arkema
LEARN MORE ABOUT ARKEMA, ETC. :Arkema’s Agiplast Advances Recycling Efforts with Over 15 Certified Polymer GradesHexcel and Arkema Collaborate to Advance Aerospace-Grade Thermoplastic CompositesArkema Advances Climate Plan with Long-Term Renewable Energy AgreementsArkema Signs 20-Year Solar Power Contract with EDF Renewables for 70% of Bostik’s Electricity NeedsArkema Expands Portfolio with a Stake of 54% in PI Advanced MaterialsArkema unveils its sustainable coating responses at Chinacoat 2023Arkema doubles its capacity for Sartomer® UV/LED curing resins in the expansion of its Nansha plant in ChinaJulien Bras de Grenoble INP -UGA receives the Arkema-Académie Scientific Award for Innovation in Sustainable Materials in ChemistryRilsan® Polyamide 11: Arkema’s sustainable leap with a 46% carbon reductionArkema boosts the production of MDDS for Fuels Renewable
EuropaWire (EW) is, in fact, the first pan-European press release and press release distribution service for Europe and the European Union, which aims to consolidate Europe’s global voice of news agencies and media. Submission forms, flexible PR pricing and budgets, granular targeting, unlimited maximum success across countries, markets, verticals, industries, audiences, languages, etc. , translation and localization for greater impact on local PR, in-depth distribution. . reports, metrics, and insights, adding measured PR success, reads, interactions, impact, etc. , with no limits on words, images, and multimedia to accompany your post, among other things. Your press releases will be among the press releases of Europe’s largest and most important companies, brands and stores.
HOW DO I GET STARTED?