It’s official. Amazon Prime Day 2020 will take place from October 13 to 14.
After delaying the annual sale of Black Friday amid the coronavirus pandemic, Amazon showed the dates and main points of the acquisition occasion early Monday. Several Prime Day offerings are now available, adding what the e-commerce giant calls its “biggest small business promotion. “”
Through October 12, Prime members who spend $10 on parts sold through some small businesses on Amazon earn $10 credits to use Prime Day on almost every product on the site, adding small businesses, which are located on a new compromised touchdown page. collections organized in Amazon. com/supportsmall.
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“In fact, we’re looking to put the kindness and power of Prime Day into those small businesses,” Jamil Ghani, Prime’s vice president, said in an interview with USA TODAY.
The credits are “fully funded” through Amazon, Ghani said, noting that it is a component of the company’s $100 million commitment to help small businesses this Prime Day and the holiday season.
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Amazon introduced its annual summer sales in 2015 to praise members of its Prime subscription program. Last year’s occasion was 48 hours, up from 36 a. m. in 2019.
Sales for the Prime Day 2019 event in mid-July exceeded sales on Black Friday and Cyber Monday in 2018 combined. Members around the world purchased 175 million pieces in the two-day sale reserved for Amazon Prime subscribers. the company said.
Colleen Sundlie, owner of Date Lady in Springfield, Missouri, said her little girl had higher sales with Amazon even in an “unstable economy. “
“Online sales have helped us stay in touch with consumers and continue to grow our small business despite difficult times,” Sundlie said in a statement.
The big sale took place every year in July, but amid the postponed Amazon pandemic. Rumors of a Prime Day delay began swirling in April after a memo circulating on Amazon leaked prime day would be postponed until at least the next month.
October 13-14 is the right time to host the grocery shopping fair, said Ghani, who in addition to the United States, takes a position in countries, adding Canada, United Kingdom, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan. , Italy, Germany, France, China, Belgium, Austria, Australia, Turkey and Brazil.
“We prioritized the pieces that other people needed to the fullest in the early months of the COVID stage and worked intensively with groups around the world to not only achieve Prime Day, but also Safe Prime Day. “he said.
With the later date, many use Prime Day to start their Christmas shopping and do their shopping for themselves, Ghani.
According to the knowledge of Braze, a New York-based visitor engagement platform, customer behavior has shifted to virtual channels, and 83% of customers report buying the same or more after COVID-19.
Sara Spivey, Braze’s leading marketing director, said this year’s Prime Day can be one of Amazon’s top hits.
“Delaying Prime Day means you’ll arrive right at the beginning of this holiday grocery shopping season, potentially in the Cyber Monday serving of Christmas cake,” Spivey said. “With economic uncertainty about consumers, Prime Day’s coveted offerings will mark the unofficial new beginning of the holiday shopping season. “
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Amazon Deals: All Amazon Offers to Buy in September 2020
Amazon Devices: Get two Echo Dot devices for $ 39. 98 and Fire TV Recast for $ 129. 99 to buy up to 75 hours of HD programming. Plus, save up to $ 100 on Fire TV Edition smart TVs and get the new Toshiba Smart HD 43-inch Fire TV Edition for $ 179. 99. Other deals are expected to start on October 6.
Amazon Music: For $ 0. 99, Prime members who have yet to try Amazon Music Unlimited can enjoy 4 months of premium streaming with unlimited to over 60 million ad-free songs, and now a wide variety of popular podcasts.
Fashion: Save up to 30% on some clothing and shoes.
Amazon Fresh: Members can get $15 off their first order of $50 or more at the Amazon Fresh Plus item point the store offers.
Home: Save up to 20% or more on furniture, carpets and lighting.
Prime Video: With Prime Day, Prime members can get 50% off a variety of titles to rent or buy.
Buy with Alexa: Prime members may notice donations by asking “Alexa, what are my Prime Day offers?”, signalal for Prime”.
Follow USA TODAY journalist Kelly Tyko on Twitter: @KellyTyko