Dublin, 28 August 2020 (GLOBE NEWSWIRE) – Added to ResearchAndMarkets. com’s offer “Airline Brands and the Pandemic: Comparative Analysis of COVID-19 Policies and Communications”.
The report evaluates 66 major airline brands and their reactions to COVID-19. It focuses on two large spaces of reaction of an air brand to the pandemic: its policy of adequacy and protection and the effectiveness of its corporate communication crisis. That comprehensive COVID-19 policies and transparent and consistent communications involve the availability, adaptability and likelihood of an airline’s good fortune in the new popular air transport that will undoubtedly continue beyond the pandemic. and data on the airline industry to understand:
Research is ideal for aviation industry executives, corporate communications managers, monetary analysts and anyone with a direct interest in aviation. The exam evaluates the airline industry through the analysis of 66 logos and their health, protection and cancellation policies in reaction to COVID-19. Assess how airline logos communicate their coronavirus policies to visitors, workers, and the general public to motivate confidence in protection as the pandemic continues indefinitely. The exam also compares the credibility of the logo with citizenry initiatives. online page and social media pages. The evaluation procedure simulated what a visitor finds when searching for airlines in the existing environment. Airlines were measured in 4 main parameters:
The airlines decided on their club in one of the 3 airline alliances, oneworld, SkyTeam and Star Alliance. Other major airlines that are not part of an airline alliance are also included.
1. Analytical Summary 2. Methodology 3. Qualified Airlines 4. Global functionality through logo 5. Main findings 5. 1 Airline policies COVID-19
5. 2 COVID-19 brand communications
5. 3 Credibility initiatives
5. 4 Citizenship
Companies mentioned
For more information on this report, https://www. researchandmarkets. com/r/y9459x
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