AI-powered news anchor debuts in Kuwaiti media

Kuwait News brought Fedha, promising that he could read the news online in the future.

A Kuwaiti media outlet has unveiled a virtual news anchor generated by synthetic intelligence, with plans to read online newsletters.

“Fedha” gave the impression Saturday on Kuwait News’ Twitter account in the shape of the symbol of a woman, with bare hair, dressed in a black jacket and a white T-shirt.

“I am Fedha, the first anchor in Kuwait who works with synthetic intelligence at Kuwait News. What kind of news do you prefer? Let’s pay attention to their opinions,” he said in Arabic.

The site is affiliated with the Kuwait Times, founded in 1961 as the first English-language site in the Gulf region.

Abdullah Boftain, deputy editor-in-chief of either media, said it’s a check on AI’s perspective to deliver “new and cutting-edge content. “

أول مذيعة في #الكويت تعمل بالذكاء الاصطناعي• #فضة. . مذيعة #كويت_نيوز ا لافت راضية• ما هي نوعية الأخبار التي تفضلونها بتقديم #فضة زميلتنا الج ديدة؟ . . شاركونا آراءكم pic. twitter. com/VlVjasSdpb

In the future, Fedha could simply adopt the Kuwaiti accessory and feature newsletters on the Twitter account of the site, which has 1. 2 million followers, he said.

“Fedha is an old popular Kuwaiti call that refers to money. . . We think robots are silver and metallic in color, so we combined the two,” Boftain said.

The presenter’s blond hair and sweet eyes, the varied population of Kuwaitis and expats in the oil-rich country, Boftain said. “Fedha represents everyone. “

His first 13-second video sparked an avalanche of reactions on social media from journalists.

The topicality of AI around the world has raised the promise of benefits in spaces such as healthcare, but also fears its potential to spread misinformation and risk to works and artistic integrity.

Kuwait is ranked 158th among countries and territories in Reporters Without Borders’ 2022 press freedom index.

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