Deep in the confinement, three types of London-based fashion and design industries, Jordan Grant, Saam Zonoozi and Jude Taylor, combined and presented Cure des Garéons, a collection of casual clothing that puts pandemic memes on designer motifs. later, his collection of T-shirts, hoodies, hats and other haute couture items, COVID usurpers, recorded a global turnover of 250,000 euros while a whole pillar of COVID on the streets of London.
“Saam and I have abandoned ourselves in the past because of the paintings in combination one night to verify and locate tactics to be productive in lockdown,” Grant says. “The concept arose that we could simply make and sell fun garments based on COVID-19, raise the money we need so much for charity and have a page of memes to help in everything. “
Driven through his wisdom of social media marketing combined with an altruistic preference for collecting discoveries for charity, Cure des Garsons is born from understanding the human habit at this exact moment.
“We thought other people would get bored at home and shop online and that this would be the way to combine those two behaviors and create something productive while offering other people quality products and generating cash for charity,” Taylor says.
Grant and Zonoozi came and went with the concepts until they discovered what would be the first of their funny designs and created an online page and an Instagram page, all in 24 hours. Creating anything that generates interest in social media is a key component of the artistic process, whether knowing that sharing across virtual platforms is the only way for this task to have a chance of success.
“We looked for the designs to be simple to perceive and simple to share with your friends, so we founded them on pre-existing ideas, but we changed them to be connected to COVID,” Zonoozi explains.
To begin with, they used an Instagram page created for the logo to post memes and designs while providing clothing to their friends and influencers to publish them and generate herbal engagement and interest. The trio eventually recruited the help of their friend, Oliver Hooper, who took from his social payment, resulting in an immediate increase in sales.
“We invested a lot in paid social media and found that they were very effective. Saam and Jude continued to provide ollie with new content to move Facebook’s advertising network and maintained a strong test and learning mindset, constantly testing new content as opposed to each other. refining content for our audience,” Grant says. We temporarily learned what kind of content generated traffic to the online page and, in the end, conversions.
Co-founders are evidently not new to social channels to sell products. Zonoozi, with previous roles in LADbible and Burberry, is recently a senior customer science analyst at sportswear giant Nike, while Taylor is a Burberry virtual artist specializing in social content creation. marketing initiatives. Grant is an artistic representative who was previously from Harper’s Bazaar Arabia and now specializes in virtual marketing. Every night painted in addition to his full-time paintings to bring Cure des Garons to life.
This immediate expansion is not without pitfalls: on the one hand, they produced the collection of the blocking peak when the chains of origin were seriously affected, the shipment was delayed and security measures have not yet been implemented in the warehouses and post offices.
“We are having difficulty receiving orders in some countries and with so many additional measures in a position to ensure an operating environment for postal workers, delivery times have naturally been extended,” Taylor says.
There too the consultation of the brands in which they were inspired, not taking a smart taste in the use of their similarities. As Cure des Gars began to take off and gain visibility, the brands took note of it and one of them even filed a stop. and give up the order.
“We were in a position to pack everything, but out of nowhere came a very friendly email from the company’s CEO who sent the ban request. But we had to amend and get an agreement on the way forward. Continuing with what we were doing with some changes,” Taylor says.
The logo operates as a non-profit organization to stay true to the cause of the donation to charities and has directed its donations to the World Health Organization’s COVID-19 Solidarity Response Fund. transfers to the Fund and have so far donated more than 20,000 euros. They plan to continue donating quarterly and will release all donations on The Boy’s Cure’s Instagram page.
“This new way of life is very different from what we’re used to, but we’re still positive and strive to convey this positive message through our content and designs,” Grant says. “I think other people interact and shop with us because they can perceive that. “
I’m an editor who writes for heritage magazines like Harper’s Bazaar and Vogue. My specialty is profile journalism,
I’m a fashion editor and fashion editor who writes for heritage magazines like Harper’s Bazaar and Vogue. My specialty is fashion journalism profiles, emerging designers and emerging markets, the demanding situations facing the industry, fashion has been in the middle of my career. canopy culture and design for Forbes. com and other publications and lately I am editor-in-chief of Harper’s Bazaar (India) and VOGUE (Russia). I grew up in the world but was born locally, I have lived and prospered in New York for up to My Life and I London a moment at home. I’ve been living in Los Angeles lately, my favorite task is the mummy of my golden mini-doodle, Aiko. Follow me on Instagram @rebeccasuhrawardi.