Advertising in Brazil – statistics and facts

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International Advertising Media Revenue from 2023 to 2025 (in USD billion)

Global Ad Spend 2024, by Region (USD billion)

Ad spend in globally decided markets by 2024 (in billion US dollars)

Ad spending in Latin America from 2022 to 2026 (in billions of US dollars)

Annual advertising spending in Latin America from 2021 to 2026

Advertising spending in Latin American and Caribbean countries from 2017 to 2028 (in millions of US dollars)

Evolution of advertising spending in decided countries in Latin America in 2024

Ad spending in Brazil from 2022 to 2026 (in billion US dollars)

Annual advertising spending in Brazil from 2021 to 2026

Distribution of advertising investment in Brazil in 2023, through

Top advertisers in Brazil in 2022, through ad spend (in millions of Brazilian reais)

Brazilian federal government advertising spending from 2018 to 2023 (in Brazilian reais)

Distribution of advertising and marketing agencies in Brazil in January 2024, by segment

Most successful according to advertising and marketing agencies in Brazil in January 2024

Most Effective Customer Acquisition Tactics According to Advertising and Marketing Agencies in Brazil in January 2024

More outsourced activities through advertising and marketing agencies in Brazil in January 2024

Evolution of advertising and marketing sales in Brazil in 2023

Most effective creative agencies in Latin America in 2023 (index score)

Digital spending in Brazil from 2015 to 2023 (in billions of Brazilian reais)

Percentage of companies paying for classified ads in Brazil from 2019 to 2023

Top Virtual Advertiser Sectors in Brazil in 2023, by Percentage of Online Ad Spend

Top brands in Brazil in May and June 2024, based on estimated virtual advertising spend (million US dollars)

Distribution of investment in virtual advertising in Brazil in 2023, via device

Distribution of virtual advertising spending in Brazil in 2023, by format

Distribution of virtual advertising investment in Brazil in 2023, through the purchasing model

Programmatic spending in Brazil from 2017 to 2028 (in billions of US dollars)

Influencer spending in Brazil from 2019 to 2029 (in million US dollars)

Spending on television advertising in Brazil from 2019 to 2022, up to (in billions of Brazilian reais)

TV ad spend as total ad spend in Brazil from 2016 to 2022, by type

Outdoor spending in Brazil from 2018 to 2022 (in billion Brazilian reais)

Spending on radio in Brazil from 2018 to 2022 (in billions of Brazilian reals)

Spending on newspapers in Brazil from 2009 to 2022 (in billions of Brazilian reals)

Magazine spending in Brazil from 2009 to 2022 (in billion Brazilian reais)

Level of acceptance as true in the media in Brazil from 2011 to 2023

Discovery resources for new brands, products and most common web users in Brazil in the third quarter of 2023

Non-digital touchpoints in Brazil in March 2024

Digital advertising touchpoints in Brazil in March 2024

Attitudes towards advertising in Brazil in March 2024

Most Popular Influencer Genres in Brazil in March 2024

Reviews of Facebook Classifieds for Adults in Brazil in June 2023

Most remembered radio ad formats by listeners in Brazil in August 2023

Top responses to out-of-home (OOH) advertising among consumers in Brazil in April 2023

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