When one of the industry’s largest screens becomes virtual, the ad generates primary waves. This is the case today when Design
National Association of Home Builders Press Releases for IBS and National Kitchen
The two systems began to come together in 2014, after the Great Recession hit the housing structure and renovation industry, and twinning has been so successful that they have been organizing their exhibitions look-to-look ever since.
The veteran appliance industry, Zach Elkin, newly appointed president of Beko US, Inc. , a subsidiary of the global customer durable goods company Arselik, said: “I’m sure it’s a very complicated resolution. took the right resolution for the right reason.
The main explanation for these is the protection and safety of spectators, exhibitors and conference and hotel staff amid a global pandemic. Another is the uncertainty of restrictions that can save foreign exhibitors and participants from going to Orlando in February. “Personally, I am incredibly relieved that KBIS has become absolutely virtual!Sad but relieved,” says Paula Kennedy, a long-time presenter and presenter. The qualified designer of kitchens and bathrooms adds: all those security measures implemented, to what extent the rest of this area, taxis, buses, etc.
Thomas Yoon, CEO of LG Electronics North America, has colleagues at the parent company founded in Seoul, South Korea, who may be further affected by these restrictions. “LG and Signature Kitchen Suite remain committed to providing engaging virtual design reports and builder communities, while continuing our primary presence at The New American Home and The New American Remodel by 2021. These display houses, regular DCW guided tours from day one, will also want a virtual review.
“We recognize that this complicated resolution comes with the priority of keeping our industry healthy and while we’re handling this scenario together,” said Eduardo Cosentino, CEO of surface brand Cosentino North America. “This pivot is a possibility for Cosentino to reconsider how he can talk to [customers] in an inspiring way,” he adds.
“I am motivated by the new opportunities provided by a virtual solution and this will lead to the vitalization of our industry,” says Shawn Oldenhoff, president of Kohler Kitchen.
“Having been an exhibitor and actor in physical industry exhibitions, I actually miss face-to-face human interaction and networking,” says Jaime Derringer, founder and artistic director of the popular online site Design Milk. “I don’t think you’ve controlled updating a physical screen with anything virtual. However, I think online occasions and reports can keep us connected. “
Challenges can stimulate creativity. Derringer has played a role at DCW and other industry exhibitions as curator of the dynamic sections of the showground at the industry’s largest fair. She is also a popular panel moderator. “Involving the public is in this age of Zoom fatigue!” she issues, suggesting interactive activities, questions and answers and other breaks in the talking head webinars. “An artistic option would be to recruit an organization of participants in advance and send them an information packet, or an artistic laughter exercise to get them involved in a live event,” she suggests.
“In fact, digital reports can’t absolutely update face-to-face events, yet they offer attractive benefits, adding how many more people will have access to new brands, new concepts and new products,” says Kaitlin Petersen, editor at Chief. Business of Home, a virtual advertising publication for global residential design. I attend every year and am curious to see how brands innovate to harness this potential. »
“I’d love to see a map,” Kennedy says, “as if we were in person; then I can point and click and enter a booth to meet a person, watch a virtual tour or request product data. Then, on the same map can be the school cinputs that are clicked to check the open schedules and networking rooms in which you can enter and chat with who is in the ”room”. Subjects and schooling will have to be taught several times in case we have a double reservation or offer it as a recording to see it later. “It is an opportunity for a virtual industrial display to surpass its in-person equivalent; many of the screen participants are bogged down in instructional sessions or board meetings and cannot spend as much time browsing the screen as they would like.
Cosentino wonders “how we can practically welcome KBIS participants to our global headquarters in Spain to see our latest presentations”. Getting design professionals to cross the Atlantic, as the company has done in the past, is much more expensive (as is the installation of their stand at the fair).
“Making appointments for representatives to communicate with exhibitors individually, such as at an industry fair, is of paramount importance to logos and participants,” says Derringer. “The ability to answer questions and establish contacts through an individual Zoom call, combined with booth visits via Zoom or video views with product demonstrations, temporarily replaces the ability to notice the product in person. “She has another advantage, as Peterson observed: “Recording and broadcasting live events allows more people to interact with their logo if the live event is lost. “It also suggests using generation to produce 3-d product images.
DCW is not the first exhibition in the design industry to face Covid in 2020, and there are classes to learn from nearly a year of artistic professionals adapting to a new ‘normal’ exhibition. “Good content is perhaps the simplest component of the Much Harder?Create effective incarnations of the showroom,” he says, adding, “So far, I don’t see any opportunity to move the needle for exhibitors in those virtual environments. “
Derringer agrees: “I would advise brands to avoid offering only images and summaries on Internet pages to update the delight of their stand regardless of the other elements of delight that designers want to better perceive new products and long-term projects. “
“An online screen has to be intuitive to understand,” Kennedy observes. Referring to a recent industry-exclusive online display, he recalls: “They had a list of all their sponsors, but the logo didn’t say what they were. Even when I clicked on the logo, he didn’t tell me what they were doing or why I was looking to spend time with them. “
One of the demanding situations of virtual industry screens is the attention deficit, Williams says. “The tendency of participants is to treat virtual occasions as input and output/’observe when’ reports that mix with life. “Your advice to avoid this pitfall is to propose presentations “to see right now”. “It would be great to inspire viewing nights for all members of the same company to log in at the same time and joke through live chat. Although the screen is virtual, participants take a full day or two to concentrate as they would if they had traveled to a destination».
Williams also suggests reducing zoom fatigue with large-screen flavor presentations. “I probably wouldn’t bore you with what all those online meetings and presentations are doing to our brain treatment. I’ll just say this content would be a lot more fun to watch. on a lovely TV than on a laptop ».
I am a wellness design representative and qualified wellness coach through the Mayo Clinic with 16 years of experience in construction, house design and renovation.
I am a wellness design representative and qualified wellness coach through the Mayo Clinic with 16 years of experience in construction, house design and renovation.
In addition to writing, I learn about trends in national meetings and consult with corporations and analysts in the design industry. My previous two books, New Kitchen Ideas That Work and New Bathroom Idea Book, (both Taunton Press), are available. on my online page at jamiegold. net.