9-5: How Jenni Lee, Founder of Comme Si, Adds Sparkle with Accents

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By Maia Torres

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To enhance or dim an outfit, accessories are key. For some of us, it’s a piece of silver or gold jewelry that works (or both, because why not?); A pair of sublime sunglasses or a luminous shawl in winter for a touch of personality and a modern belt for extra boldness. But for those with an eye for detail, like Jenni Lee, founder of luxury loungewear logo Comme Si, it all comes down. to socks.

After graduating from school with ambitions to pursue a career in finance, Lee’s plans were derailed due to the 2008 currency crisis. Undeterred by this setback, she moved to New York City and temporarily transitioned into the world of public relations. “It was a major turning point for me,” he says. “It made me think about what I literally need to do in life and I literally sought to paint in fashion. “Lee’s career took off in the box of chic looks and wellness where he painted with logos such as Diptyque, Sisley and Tata Harper. She rose through the ranks, leveraging her experience to secure a position as head of logo and marketing at men’s skincare company Harry’s. Despite those accomplishments, Lee remained determined to pursue a career. in fashion.

Growing up in Arizona, Lee fostered her businesswoman’s ethics through her grandfather’s paintings, specializing in loading and exporting goods between Italy and Korea. Her influence, combined with the cultural values shared between Italians and Koreans and their love of fashion, served as a catalyst. for her to launch Comme Si in 2019. ” In Italian and Korean culture, the focus is on family, food, design, and fashion. And when I thought about the identity of Comme Si, I wanted it to be something that wasn’t public to me. .

Quality craftsmanship and attention to detail are at the heart of Comme Si. Every color, material, and detail of the socks’ design is conscientiously chosen through Lee herself to ensure that every taste can complete a look. However, when the COVID-19 pandemic hit in 2020, Lee faced a major challenge when his factories, located in northern Italy, were shut down. “I had just started my business and there was some uncertainty about when we would get our next delivery,” he said. Remember.

While other people were going to work from home in pajamas and loungewear, Lee found herself reaching for her husband’s underpants. “They’re comfortable and very spacious, and also a little gross,” he joked. In an unexpected twist, he saw an opportunity to create a more subtle edition of briefs designed for men and women, in addition to his wide diversity of luxury socks. She got in touch with a circle of family friends in Toronto, Canada, who owned a sewing workshop. Since their operations have also been affected by the pandemic, they have joined forces to breathe new life into their businesses. “We partnered with them to take some of the beautiful Italian blouses worn in fine cuts and translate them into luxury loungewear. “

Despite the setbacks Lee faced, her determination propelled her forward. Last year, Comme Si opened a pop-up store in Brooklyn, New York. And just this week, she expanded her repertoire of loungewear with a line of shirts, proving that those obstacles only fuel her. drive.

Photo: Courtesy of Jenni Lee

I love monochromatic looks and I think pairing them with other sunglasses of the same color is a literally attractive way to make it not look like a block of color on your body. While gray is rarely exactly neutral, I think the combination of fabrics and the gray tones of the sun is what makes this outfit appealing.

Everlane

Alpaca Crew

EVERLANE

Gabriela Hearst

Freddie wool and cashmere midi skirt

BERGDORF GOOD MAN

As if

Cashmere socks

AS IF

Margiela House

Tabi Ballerinas

BERGDORF GOOD MAN

NETWORK TO USE

Vibi Venice

Velvet Mary Jane Ballerinas

NETWORK TO USE

Loewe

Merceditas Campo Dancers

BERGDORF GOOD MAN

MITERESIS

The World of Beryl

Mary Jane Flats in Metallic Leather

NETWORK TO USE

Alaïa

Mary Jane Studded Flats

BERGDORF GOOD MAN

MITERESIS

I love investing in a trendy coat because you can wear whatever you need underneath. I’m dressed in a Hanes sweatshirt and a pair of Lululemon athletic leggings, but since the coat is the focal point, no one will ever know and you’re comfortable inside.

Alaïa

Trench coat with belt and animal print

BERGDORF GOOD MAN

NETWORK TO USE

Prada

Sunglasses with symbol

PRADA

Issey Miyake

Lucent Geo Folding Tote

BERGDORF GOOD MAN

SAKS FIFTH AVENUE

the line

Knee-high boots

MITERESIS

SENSE

Ulla Johnson

Elowyn double-breasted trench coat

FASHION OPERANDI

Bottega Veneta

Printed trench coat

MITERESIS

Ganni

Leopard trench coat

SENSE

MITERESIS

Dorothée Schumacher

Leather coat with belt and snake print.

FARFETCH

I’m a fan of combining silver and gold. I still do, and a lot of my watches are silver, but I wear gold bracelets. I have this necklace with initials that I normally never take off. It has become stylish in recent years to check colors and determine which colors work best with your skin tone. I’ve never had a genuine query before, but I’ve asked myself: Am I a gold or silver woman?But I think I’m both, so I like to combine them.

Nonfat

Classic collar

NONFAT

NORDSTROM

SAKS FIFTH AVENUE

Lake Slvr

Wide Mica Jeans

NETWORK TO USE

COMMERCE

Reform

Milan Pumps

REFORM

Óscar De La Renta

Crushed Heart Gold Earrings

NETWORK TO USE

SAKS FIFTH AVENUE

NEIMAN MARCUS

the line

Eglitta hetero John

BERGDORF GOOD MAN

NETWORK TO USE

SENSE

Agol

Amber low-rise straight jeans

FASHION OPERANDI

FOLD

Haikure

Korean Straight Jeans

BERGDORF GOOD MAN

Madewell

Low-rise straight jeans

DONE RIGHT

I’m really excited about those stay-at-home t-shirts that we just released. This is a gray herringbone shaped Italian cotton flannel that is usually noticeable on fabrics or coats. And I think that makes it portable on the go. I use it to pick my son up from school, I use it for dinner, I would even use it for a party. It’s wonderful because the curtains are as comfy and comfy as pajamas, but the herringbone trend and the compatibility of the blouse and pants. It makes it look like you’re dressed in it outdoors.

As if

The Classic Shirt

AS IF

As if

The High Boxer

AS IF

Chopard

Happy Sport watch in steel, diamonds and tsavorite

NETWORK TO USE

Ben-Amon

Galvanized chain collar

BERGDORF GOOD MAN

Basic Range

Rim recycled cashmere flared trousers

NETWORK TO USE

The end.

Everlane

Easy Pants

EVERLANE

mango

Knitted straight trousers

MANGO

Fur

Christine pima pyjama pants

NETWORK TO USE

SAKS FIFTH AVENUE

Usually, my daily regimen is made up of more neutral colors, but I love this look for a night out and for special occasions. I like to play with color in a broader way. I think the explanation for why red works well here is because it’s soft. It’s a cashmere sweater, and I think red with a fluffy or chunky texture is a great way to wear it without feeling intimidating, especially if it’s with a sweater and skirt.

crew J

Cashmere sweater with round neck

CREW J

Rabanne

Long printed skirt

MITERESIS

Emme Parsons

Danielle Crocodile Loafers

COMMERCE

As if

Merino socks

AS IF

Reform

Dana cashmere sweater

REFORM

mango

Knitted sweater

MANGO

Parrot Piana

Oversized cashmere sweater with turtleneck

MITERESIS

fewer

James wool sweater

FASHION OPERANDI

I think pairing a pearl necklace with anything, like a longer necklace or even a silver necklace, makes it a little more casual. I think a solo pearl necklace is a classic in itself. It’s super classic. But for a look like this (a look of hours of sunlight to get through to meetings), layering a pearl necklace makes things more casual. And the pearl necklace was a gift for my husband when I had my son!So it’s very sentimental for me and for me. Use it a lot.

As if

The classic button-down shirt

AS IF

Prada

Wool trousers with zipped pockets

BERGDORF GOOD MAN

Sophie Bille Brahé

Peggy Small Pearl Necklace

BERGDORF GOOD MAN

Khaite

Bambi Thin Belt

FASHION OPERANDI

MITERESIS

Mizuki

14k gold, pearl and diamond necklace.

NETWORK TO USE

Jennifer Behr

Bailey Necklace

COMMERCE

mejuri

Essential Pearl Necklace

MISJURI

Mikimoto

18k White Gold Pearl Necklace

NETWORK TO USE

This skirt I’m wearing is long, so you can’t see my shoes, but I love it because when you’re sitting and you cross your legs, you can catch a glimpse of the color of the sock. Even with pants, I like to have that little color preview that is rarely seen very accurately on your face but still noticeable. Every time I’m in a meeting, I think it’s like an occupational hazard. I like to watch and see what other people are doing. associate with their shoes or what colors they might wear. Again for this outfit, because it’s so vintage and neutral, I thought it was fun to just pull up a pop of color under the skirt where you’d only see it when crossing your legs.

The Attic

Leather bomber jacket

SAKS FIFTH AVENUE

NEIMAN MARCUS

the line

Dalia Shoulder Bag

SENSE

the line

Long skirt in wool and silk Laz

BERGDORF GOOD MAN

As if

silk ribbed socks

AS IF

Khaite

Leather jacket with Shellar shearling trim

MITERESIS

NETWORK TO USE

The Frankie Store

Mickey’s Faux Leather Bomber Jacket

FASHION OPERANDI

FARFETCH

Zara

Synthetic bomber jacket

ZARA

Acne studies

Quilted leather bomber jacket

SENSE

MITHORASIS

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