Maybe that’s the desire to put 2020 on them.
Perhaps it is a preference to locate anything, anything, to celebrate or remind them of satisfied and satisfied things.
Or it’s champagne’s smart news roller coaster/bad news so far this year what’s attracting consumer attention, whether it’s the earliest harvest ever recorded, falling COVID-era sales or particularly favorable harvesting situations. .
For one or all of those reasons, it’s appropriate to live off that glass (or at least the idea) of champagne a little closer as we get closer to the fourth trimester and the holiday season, historically the season. time of the maximum popular year for champagne sales when the lion’s profit percentage is generated
This year is a truth of emotion and publicity, which also makes it attractive.
Here are 4 Champagne advances that got my attention at this crucial moment, as winemakers and winemakers gave them the harvest and well-planned marketing efforts materialized at this difficult time.
Although “Champagne” as a category has its roots largely in world-renowned brands, what is surprising is the granularity of the region.
These settings above provide a bird’s eye view. For a deeper dive, or perhaps as a Christmas gift, sign up for MOOC Champagne (vintage edition is free; premium edition costs 49 euros). You will find 4 content spaces: the procedure of making champagne, from the vine to the winery via garage and transport; terroir, adding climate, denomination and environment; champagne’s history, myths and economy; and the uniqueness of Champagne in terms of tasting and service.
The history of tourism in Champagne dates back to the 1950s, with efforts to get visitors, basically French and Western Europe, to locate winemakers selling wine from their own estate or winery. Since then, wine tourism has been a means and means of channeling consumers to winemakers. who don’t necessarily have a giant, evolved or international sales network.
Today, and in the summer of 2020, Champagne winemakers still welcome “neighbors” tourists from countries such as Germany, Switzerland and the United Kingdom. Similarly, more French consumers than they visited the Champagne region on holiday on site than abroad. of local tourism is that visitors regularly drive their cars, which means they can buy a series of suitcases to take home. Visitors to Japan, on the other hand, regularly buy only a few bottles on site and the rest when they return home.
Champagne usually wants about 120,000 seasonal employees to paint the harvest, almost part of that staff is French: students, for example, or retirees or those who go on vacation to harvest. Other staff have come from Eastern European countries such as Bulgaria and Romania. that have reopened their borders for staff to move through seasonal agricultural paintings.
If the organization of the harvest respecting the regulations of the COVID era was very complicated, the social distance to the actual harvest of the grapes was quite simple: the separation of the rows of vines is 1. 1 meters, which means authorizing or designating a harvester consistent with the row.
I am an entrepreneur in the wine generation and a journalist with a specific interest in the wine business and politics. My writings and I’ve appeared
I am an entrepreneur in the wine generation box and a journalist with a specific interest in wine business and politics, my writings and photographs have been published on paper, online and on radio for media such as BBC America, Decanter, The Atlantic, DailyBeast, Worth magazine, Food52. com, the Boston Globe and the Washington Post. I have worked for some of the world’s leading chefs, including Thomas Keller, Alice Waters and Jean-Pierre Vigato. I’m also the founder of Harvard Alumni in Wine and food. The world in search of generous spirit – and natural joy!- True hospitality.