When Paolina Russo unveiled her namesake fashion logo, the odds were stacked against her. Fresh from Central Saint Martins University of Fashion, the young designer discovered an experimental clothing logo with fellow CSM graduate Lucile Guilmard, in the midst of the Covid-19 pandemic. pandemic.
But the duo’s confidence in their designs paid off. The London-based brand, known for its eclectic knitwear that combines classic fabrics and cutting-edge constructions, is temporarily a favorite among British fashion enthusiasts. In 2023, the two men won the Woolmark International Award for Rising Fashion Stars, have become finalists for the LVMH Prize, and were the first winners of the Zalando Visionary Award; the latter earned Russo and Guilmard $54,000 and a spot at Copenhagen Fashion Week.
“It’s great that we’ve been founded in London, that we’ve done exhibitions in Copenhagen and that we’re connected to Paris, but who’s to say we have to do exhibitions there?” said Russo. We can just do exhibitions anywhere. We made explicit our goal to expand the logo around the world – that’s our dream. “
Russo, 28, and Guilmard, 27, are two of 30 young innovators on this year’s 2024 30 Under 30 Europe Art list.
Those on the list earned the most sensible ratings from the judges and constitute some of the biggest innovators and marketers in the worlds of fashion, food, and art. For many of the creators on this year’s list, the network was a priority. Designer Saeedah Haque never played soccer due to a lack of sportswear designed for Muslim girls. Not reveling in fashion, Haque evolved his namesake logo from his bedroom, reinterpreting the classic abaya into utilitarian and urban clothing. Since 2021, she has showcased her designs on the runways in New York and partnered with Nike to launch an abaya and niqab with the Women’s World Cup corporate front. The project behind my logo has been much more than the physical appearance of the clothes,” says Haque, 28. It’s about my network and the narrative of the clothes. “
Others are breaking new ground in their own industries, and with more than one tactic. Rayvenn Shaleigha D’Clark is the London-based sculptor building the new Freedom Monument Sculpture Park in Montgomery, Alabama, and represents one of the largest sculpture commissions ever received through a woman. under 30 years of age. The memorial park is committed to reframing and reinterpreting the history of slavery and the history of Black people, themes that D’Clark focuses on extensively in his work. Other works by D’Clark have been shown at venues such as the Carl Freedman Gallery, Royal College of Arts, Victoria
The bigger, the bigger for D’Clark and his goals, and the same can be said for design duo Joe Granger, 27, and Callum Vineer, 28. The two founders of the streetwear logo Unknown London started by promoting their creations on Facebook. It has since become a cult following, earning $5 million in 2023. Granger and Vineer say they hope to double that number this year. Unknown London is also known for its quirky pop-up sales, which include DJ sets, booze drinks, and sometimes helicopter stunts. This helicopter event in the U. K. in 2023 in particular earned Granger and Vineer more than $50,000, but they say it was worth it. “In almost every single pop-up we create, other people camp out overnight. “Granger says.
Speaking of cult, Armin Vahabian, an Iranian immigrant living in the Netherlands, has had similar good luck in the culinary world. Vahabian, 28, founded the American-style restaurant chain Fat Phill’s in 2019 in Amsterdam after falling in love with American cuisine. on the other side of the ocean. Offering burgers, fries, and sandwiches, Fat Phill’s now has 16 locations in the Netherlands. The chain generated more than $16 million in revenue last year and is expected to reach $31 million in sales this year thanks to some overseas expansion deals, Vahabian said. In January, the company announced a franchise deal to open one hundred new locations across the UK over the next decade.
A big trend among our most food-loving listeners this year?Put your inventions in cans. Sam Hunt, 29, founded in London, founded the ready-to-drink canned cocktail company MOTH with co-founder Rob Wallis in 2019, and now stocks the shelves of Hilton hotels, British Airways and even across the Atlantic at Total Wine outlets in the eastern United States. They reported more than $11 million in profits in 2023, with an investment of around $9 million. Another player who is looking for luck with alcohol is Grace Ubawuchi, who spent two years developing the food technology that allows alcohol to be frozen in the best percentages with the expertise of Parisian pastry chef Nina Metayer. Ubawuchi, 28, introduced his frozen sorbet cocktail company Xin and Voltaire in January 2023. Since then, Xin
Some academics in Art class.
This year’s list edited by Kristin Stoller, Simone Melvin and Julie Goldenberg. For a link to our full list of European art under 30 of 2024