PANAMA CITY BEACH – One of the top music festivals in the South continues to break attendance records and close marketing deals.
The Bay County Tourism Development Council on Tuesday renewed its contract with Pepsi Gulf Coast Jam, agreeing to pay $375,000 for the next 3 years.
“Gulf Coast Jam is a component of our built-in program to promote Panama City Beach as a dynamic year-round destination,” TDC spokeswoman Lacee Rudd wrote in an email. progressive tax levies (in the region) are more than 150%. “
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Rudd said he believes the massive accumulation of tax gains is a testament to CT’s marketing efforts during the year, especially given the buildup that occurred in the wake of Category Five Hurricane Michael and the COVID-19 pandemic.
The most recent Gulf Coast Jam, which took place June 2-5 at Frank Brown Park in Panama City Beach, attracted some 80,000 music enthusiasts to celebrate its tenth anniversary.
It was also the first time the Gulf Coast Jam presented a fourth day of performances, which it will continue to do in the future,” said Rendy Lovelady, EXECUTIVE DIRECTOR. Before the tickets were sold out in June, the festival event.
Rudd and Lovelady said the CCT’s $375,000 annual deal is the same as in previous years, despite the extra festival day. The cash will be used for marketing.
“We’ve had COVID, we’ve had hurricane cancellations (and) we’ve had everything you can imagine, and (the TDC) has remained consistent and consistent,” Lovelady said. “We didn’t ask for extra cash even though we went to 4 nights (because) we perceived that the economy is as it is, and we feel blessed (to have) TDC as a sponsor. “
He noted that TDC is one of the top 4 marketing partners of the event. The others are Pepsi, Jim Beam and the Florida Restaurant and Lodging Association.
Lovelady said she believes the Gulf Coast Jam is a vital component of the local economy because it not only gives other people another explanation for why to stop in the area, but also attracts an audience that might not come otherwise.
He said some of the other 80,000 people who attended the June event traveled more than 60 miles to Panama City Beach. Of the roughly 2,000 visitors who responded to a survey after the show, 70 percent said they planned to return next year, he said. Said.
“We’re on track to do incredibly well (next year),” he said. “We are a permanent element, (and) we go anywhere. “
Morgan Wallen is the only headliner announced for the 2023 festival, but Lovelady said the rest of the lineup will be released later this year.
To purchase tickets for the 2023 Gulf Cost Jam, visit gulfcoastjam. com.