And then there are three.
This is the number of jewelry exhibits in an unprecedented year of cancellations due to the global coronavirus pandemic.
The latest victim of the pandemic is Jewelery & Gem World Hong Kong (formerly Hong Kong Jewelery & Gem Show in September), the world’s largest jewelery fair. After moving the exhibition dates from September to November, its organizers, UK-based Informa Markets, announced on Tuesday (today) that it will go fully virtual.
A few days earlier, GemGenve, an exclusive foreign fair for merchants and creditors of gems and antique jewellery, cancelled its November-scheduled fair after changing its dates twice.
The 3 survivors are VicenzaOro September, Istanbul Jewelry Show and The Jewelery Cut Live. Travel restrictions remain in effect in the countries where those fairs are held, which will have an effect on attendance. These restrictions would possibly come with mandatory Covid. 19 tests before arrival, self-quarantines when entering the country and categorical bans on travelers entering from certain countries. For example, almost each and every country in the world has banned US citizens from entering their borders.
Fewer days and a combined live and virtual platform await buyers. The living component of the fair will be much smaller than normal. Corrado Peraboni, CEO of the Italian Exhibition Group (IEG), which owns and operates the fair, said that three hundred corporations would be componenticipate. This compares with 1,300 corporations that exhibited in September 2019.Il is still some big names, adding Roberto Coin, Lombardi, Vendorafavento Pesa, Damiani, Faberg, Fope, Antonini, Liverino, Mattioli and Alessi.
To be successful in others digitally, IEG has created VOICE (Vicenzaoro International Community Event), which extends its program of seminars and product presentations to a global audience.
“It was very unlikely to believe in a classic occasion,” Peraboni said. “That is why we present VOICE, which represents a new exhibition format and therefore has its own name. It is an occasion that integrates physical presence with virtual opportunities, exploring the response technologies that we have implemented to decorate the viewing experience.
One-on-one product presentations will be made in “virtual customer rooms” organized on an omnichannel platform.
Peraboni said the combination of a live exhibition with a virtual platform has given organizers the confidence to move forward “with a new live format that unites the gold and jewelry industry. To revive advertising and export activities. all over the world.Of course, we had to wait for government approvals, but in the meantime, we didn’t hesitate to get started.
This exhibition, which is held twice a year, celebrates its 50th edition in this complicated and unusual period.It is the largest industrial fair in Turkey and attracts a combination of exhibitors and foreign visitors.However, its main audience is in Turkey and neighboring countries.The October 2019 exhibition attracted 20172 visitors from 127 countries who saw the products of more than 800 corporations representing 20 countries, according to UK-based Informa Markets, which owns and operates the exhibition.
Authorities have yet to return an email request for comment, however, in a statement, the exhibition organizers said they were doing everything imaginable to make the exhibition a safe environment through a “detailed set of measures. Advanced “called” AllSecure “.
The occasion will come with a “foreign buyer delegation program” to bring foreign industry to life and a “creators market” to showcase the latest paintings through independent designers.
This two-day occasion is smaller and more local than other foreign displays, yet it has the prospective to grow in length and importance, especially with the imaginable demise of International Jewelry London (IJL), the largest display in the world. UK jewellery shop Its organizer, Reed Exhibitions, has canceled either its June display and its 2021 occasion, leading to hypothesis that the display will not be returning.
Now in its fifth edition, the biannual occasion specializes in showcasing the work of independent jewelery designers, mainly from the UK and Europe. The concept is to unveil independent jewelery brands that fall between the big jewelery brands and the luxury ones, said Rachael Taylor, co-founder of The Jewelery Cut, an editorial and promotional platform for independent jewelery designers.
“For me it is the most exciting component of the jewelry industry because there is so much creativity and brilliant personalities,” said Taylor, a well-known London-minded jewelry consultant and journalist. “The exposure we seek to achieve is twofold: we need to help these designers prosper by promoting more jewelry, but we also need to introduce consumers to this global choice of fine jewelry that provides a more stimulating collection than the presentation of the big brands.” .
She adds: “We also need to democratize jewellery through making it feel open and inclusive.Jewelry retail outlets can be intimidating and the concept of purchasing fine jewellery can for many young other folks (and I come with my own age group, so in my thirties) would possibly appear financially exclusive.”
This year more than 20 independent designers will participate, Marie Mas, Olivia
“They were brilliant and gave us the total construction to use, so we can expand over 3 floors and secure a lot of area between exhibitors,” Taylor said.
The screen is different not only because of its size, but also because of its audience. Taylor describes it as a “hybrid” program for consumers and advertising members. The buyers are in the UK.
“We have a very smart variety of shoppers who come regularly, many of whom don’t hold primary jewelry fairs, as well as galleries and independent retail outlets.We have received buyers from Harrods, Matches Fashion, Liberty, Paul Smith, Fortnum
She says this kind of hybrid format may be a component of a broader trend. “We see a lot more crossover between customer occasions and advertising occasions in general. With the rise of social media, those lines are now blurry and we can see the scenes of any company we choose, so it makes sense to do this. larger for physical occasions.
The last occasion in February attracted around 1,000 visitors. “Obviously, it is incredibly hard to believe what type of numbers we’re going to see this time around; however, registrations right now are on a par with the same schedule of past occasions, ”she said. “I believe we may just see a big wave of last minute bookings as we lately live in a wait and see culture.”
In a past life, I was an award-winning daily reporter who turned to advertising and advertising magazines and now specializes in the best jewelry and watches for
In a past life, I was an award-winning daily reporter who turned to advertising and advertising magazines and now specializes in the best jewelry and watches for publications around the world.My first assignment in a magazine was with a publication specializing in design and architecture where Gané first-hand education and an appreciation of the quality and innovation of a design that can make the global a bigger place.That’s all I take as a global and write about the smart things in life., you can reach me on my blog “Jewelry News Network” and on my Facebook page, on Instagram @jewellerynewsnetwork and on Twitter @jewellerynewsnet.