COVID-19, also known as coronavirus, has had an unimaginable effect on the world until now. Although the full ramifications of the pandemic are not yet visible, many consequences are already being felt in other industries. From restaurants to ride-sharing companies, many workers around the world are suffering right now. One of the most at-risk populations feeling the effects of COVID-19 is commercial homeowners, and for commercial homeowners of color, demanding situations can be even more overwhelming. Abundant evidence demonstrates the difficulties that sellers of color face when it comes to receiving business financing. In addition, the lack of financial help from friends and family compared to their white counterparts presents significant barriers. These reasons, along with the limited access that many owners of colored business homes have to successful marketers in their network, can make the adventure more difficult. Thirteen owners of colored business homes shared how COVID-19 has had a definite and negative effect on their business so far and what can be done to help their business thrive.
1. Kali Ah Yuen, Co-Founder of People’s Revolt, LLC: COVID-19 has had a positive effect on our business because it is primarily virtual-based. We’re seeing growth in users, especially on the social media side. People are starting to realize the importance of having a virtual footprint and translating their physical activity online, that’s where we step in and help. The only problem is our PR business with canceled or postponed consumption occasions and other goals that have been concerned about achieving certain audiences that have been delayed. The media is basically focused on coronavirus-related news, so everything we offer is the most likely to remain in the background.
What can be done to help your business? More small business forums and online communities that can be built among other sellers right now. Social networking sites create a kind of industry for small businesses to seamlessly translate their physical logo into the virtual area (this would basically help our customers, which is what we want). they’re looking for so much. )
2. Rozalynn Goodwin, inventor of GaBBy Bows: Our inventor and CEO, Gabthrough, canceled five industry keynotes and exhibits in a matter of days, leading to huge profits for the year. Our bars are also manufactured in China and the packaging of our hair products are also manufactured there. We slightly gained a shipment of bars across the sea in time to lose COVID-19 detection in December in China, but our packaging of hair products is limited.
What can be done to help your business? Loan cancellation or refinancing at decreasing rates, capital at decreasing rates, grants, education and mentoring.
3. Dana Chanel and Prince Donnell, founders of Jumping Jack Taxes: business is booming, we’ve exceeded 40%!Jumping Jack Tax is a network of more than 750 virtual tax professionals available from one app. Despite the pandemic, government regulations and filing deadlines still want to be met. That’s not an option. Americans want to be in a tax-smart state because of the hypothesis of not being able to get government aid as Trump pushes for the distribution of stimulus checks. This no longer only makes us a wish-based company, but a mandatory step to ensure a lot of stability and provision in this difficult time.
What can be done with your business? Download the Jumping Jack Tax app.
4. Anushka Christian, owner of Glamaty: I have suffered a loss of source of income due to cancellations of hairdressing appointments, occasions and elegance. My salon is a new logo, it was just beginning to attract attention and was an indispensable concept in the Netherlands. COVID-19 I came here at a time when I had just made an investment [to] open a new business that was created to meet an expressed need for multi-ethnic women.
What can be done to help your business? Right now, the most productive resource is learning how to give to the press so you can gain members in my most recent creation, Best Hair Ever: an online club based on accepting as true with [and] education and created with your exclusive hair. Desires in mind. It’s a monthly subscription with access to simple step-by-step tutorials on how to try your own hair at home without getting frustrated.
5. Micki Webb, founder of Get Psyched!: COVID-19 has brought my entire industry to a halt. My clients are recruitment agencies that place contractors in school districts to fill gaps such as special education teachers, school psychologists, paraeducators, etc. Suddenly without pay and my company’s customers now [are] without income. The predictable and preventable tragedy is that when schools inevitably reopen, the entire infrastructure of resources needed to fill the gaps will have collapsed and the most vulnerable students, other people with disabilities, who have been served by this industry may not get the necessary mandates and teaching materials.
What can be done to help your business? We want frequent, clear, and direct guidance to school districts from state and federal government officials that the budget allocated to school closures can and deserves to be used to retain contracted staff who had or were to serve in those districts. These marketers deserve to take part in online career progress Express yourself to your areas of expertise, provide online educational intervention help to students with disabilities who are recently engaged in distance learning, provide essential online counseling to address students’ intellectual fitness needs, and much more.
6. Tony Weaver, Jr. , founder of Weird Enough Productions: With COVID-19 causing widespread school closures, we are unable to offer our program to students on the school day. These months are the peak of the school sales cycle. However, school officials have much bigger problems to solve right now. We help educators on the front lines by making our program flexible for teachers, students, and parents, who can access it from home. This week alone, we reached 1,000 classrooms.
What can be done with your business? We would get maximum advantages from the other people who would advertise our resources. We need to make sure we have as many network members as possible.
7. Madison Jaye, founder of MadisonJaye. com: COVID-19 has impacted my business because almost everything has stopped, especially my speeches. They get percentages of everything they sell, which is unfortunate because some bloggers have used the platform to help children around the world, adding orphanages in Africa.
What can be done to help your business? I made the decision to focus more on the spirituality aspect of my lopass and use the same protection I use for the media aspect. Right now, other people are looking to join the top and my brain is very pure. I also help local communities locate where to find food for children. I fix things as I go, but I know that it is God who restores religion to humanity. In fact, in a way, we are all becoming better humans because of this. .
8. Clementine Affana, founder of Travel with Clem: I teach 9-5 how to make money online as a side business, so they can finance their dreams, whatever they are. If there’s one thing I’ve seen in the afterlife just a few weeks, [it’s] how much other people enjoy running from home and running online. That said, there has been increased interest in the facilities I offer, and that is indeed a huge advantage. The existing fitness scenario is still worrying, however, I am grateful to be able to make a positive impact on other people and show them how they can learn online skills and generate secondary income.
What can be done with your business? Essentially, I’d like to be more informed about how to stand out, grow my business, and succeed in a wider audience than I have lately.
9. Nusrat Alam, co-founder of I Am Perspective: We had two large meetings scheduled for 3/28/20 and 4/25/20 that had to be canceled. Our paintings are usually interactive, and we can no longer paint with other people’s equipment in any forum. I Am Perspective Radio is also affected because it prevents visitors from going to the recording studio.
What can be done to help your business? Online platforms that can be used for our existing strategies in whatever is needed. Sponsorship and other monetary assistance in the form of grants, etc.
10. Nayoka Simone, founder of NyRai Interior Designs: COVID-19 has impacted my business due to the significant reduction in visitor relationships. This virus has forced me to my face-to-face home consultations, grocery shopping for my clients, and meetings. with suppliers. My clients are very visual and practical, so this limits this option. Customers who were once willing to open their doors are no longer comfortable letting other people into their homes [because] this virus can be potentially deadly.
What can be done to help your business? For this type of business, the only resource that would be favorable is vaccination and effective testing. The virus has destroyed levels of convenience and other people are now thinking twice about who enters and leaves their homes. Having a reliable vaccine can potentially help rebuild what you lost to accept as truth and help get things back on track.
11. DeAndrea Byrd, founder of Tutu Maniac: The Corona virus has caused others to request refunds for reserved parties. I have a children’s fashion show in September and other people ask if I’m going to cancel and if they can get a refund for their vendor tables. I’m also in a business accelerator program, which used to meet once a week called Start: Me ATL, [and] of course now we can’t deliver. The program was very helpful in learning about finances and we intended to apply for a business grant next month. I also had to sign my lease to move to an area in Greenbriar Mall in July. My tutu sales are non-existent and at this time of year I get hit with Easter games.
What can be done with your business? Coaching on how to pivot, with virtual ads, with marketing, subsidies to companies.
12. Uche Nwagwu and Quincy Dominic, founder and CEO of Dream Vizion Network: Because our business is one hundred percent online, we haven’t noticed a drop in demand. In fact, we expect our sales to remain constant or increase given the global crisis that is COVID-19. Our thinking is that artists won’t stop creating and streaming music this time.
What can be done to help your business? A continuous online push of what we offer our clients: independent/aspiring artists.
13. Jereshia Hawk, founder of Jereshiahawk. com: It has given us the opportunity to introduce ourselves and provide the most valuable service now more than ever. The weak issues of our audiences are incredibly visual and exposed, which has allowed us to be offering them strategic answers to ensure the survival and even prosperity of their online business, despite what physically happens around us.
What can be done to help your business? By sharing our message honestly with more people: [We] give business owners the ability to resolve objections to promotion and [how] to integrate their skills into online training programs. I want to see more corporations pass this time! And the virtual transition with the right sales skills ensures they have a fighting chance.